08/14/2026
A premium brand does not guarantee fit.
You wouldn't walk into a premium dealer ready for luxury and speed — then drive away in a family van just because the dealership had the right name on the building.
The logo on the software doesn't tell you whether it was built for your individual business needs, your process model, or your people.
The platform name, the analyst rankings, the sales presentation — none of it is the same as fit.
A premium vendor name is not a guarantee their solution was built for you. It's a guarantee their marketing was.
Watch all four scenarios. Four wrong fits. One discipline gets it right — People & Process first. Then Technology.