WhiteBoard Group

02/06/2024

01/16/2024

But doing it alone is inefficient and often ineffective. That’s where a mentor, coach, peer to peer or mastermind group comes in. when done correctly these are so effective they not only pay for themselves, but do so many times over

12/12/2023

Those of us born in the United States, take our language for granted, in fact, many think that the whole world should learn to speak our language and we disregard other languages completely. In fact, languages are part of culture and culture dictates how people do things. Check out this interesting video and see if you agree.
▶️ Watch this reel https://www.facebook.com/share/r/vuFzVB1paiEuDYzP/?mibextid=UalRPS

12/19/2022

A swing and a miss! I see so many of these trucks around and the grammar is not correct. Should be design install maintain or design, installation and maintenance. One of the things we love to do is work with our clients on the marketing from messaging down to output we manage the process.

02/03/2021

What’s the problem with this attempt at marketing? Can you read through the description of this house for sale to the very end in one try? I have to tell you I couldn’t do it the first time. First of all as a general rule you’re not trying to sell a house with an advertisement you’re trying to sell the visit to the house. Next, all the great information in the world isn’t going to do you any good if people are going to read it. This is simply too much information and especially for a social media post. You need to get to the point and you need to have a plan for every piece of marketing. What’s the point of this except posting a nice description? Is there a call to action? Is there any sense of urgency to act instilled here? Also social media is a visual format, especially Facebook. Think about it this way you lead with pictures that make people want to see more, then your text should be more of a caption not a short story. At WhiteBoard Group we work with all kinds of businesses, most are great at what they do but they’re not branding and marketing experts, nor they should be. Outsourcing to someone who’s in the trenches and has proven results makes sense.

02/02/2021

Packaging marketing at it’s finest, of course not. Tell me what these are for? I certainly couldn’t tell at a glance or even with a longer look. The brand is unrecognizable, never heard of them, that’s what’s in the bold type! At least the word “pro clean” is in fairly large type and then the attributes are listed clearly so at least now we can pretty much be sure this is some kind of cleaner. But what for? How do you use it? Flipping over to the other side at a glance doesn’t help me anymore. Finally taking time to really zoom in on it you can see at the upper left corner of the front there is a tiny picture of a washer and dryer so we can take a pretty good guess at what it’s for, and on the back, step two does say to add directly to washher drum. Should it take that much to figure out what these are? Here’s what is especially bad; these are free samples give it out to test, that means their target audience wasn’t expecting these and likely has no idea what it’s all about. From a branding perspective, sure you have the big name in red letters in one place but without context the only thing that name does is associate itself with confusion and from a marketers standpoint associates it with poor marketing and packaging. I see this all the time with business logos, cards and other advertisements where their name, which is not an established or iconic brand, is placed prominently with the service are offering, if listed at all, in small type and hard to see. People want to know your benefits first they want to know what’s in it for them before they read on. They want to know if what’s in front of them might have a chance of filling the need they have. Make it easy for your customers to understand what you can do for them and why they should buy from you.

05/20/2020

We study learn and embrace ways for you to increase performance in life work and play, where the experts so you don’t have to be. Not one size fits all, part of our process evaluates your communications and learning styles so we can shortcut the process to help you learn ways To increase performance. Contact us for a free evaluation and strategy session.