Marketing By Monrae

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Marketing By Monrae I help businesses become profitable through social media and digital marketing

09/25/2026

Most entrepreneurs would’ve lost it. These brands turned it into marketing. 😭

When multiple beauty brands launched nearly identical eye patches at the same time, they could’ve gone quiet, gotten defensive, or acted like the moment never happened.

Instead, they leaned into it.

They used humor, joined the conversation, and turned an awkward launch overlap into even more attention.

That’s the difference between just selling a product and actually knowing how to market a brand.

You don’t always control the moment. You do control what you do with it.

09/24/2026

Yall gotta come on this journey with me causeeeeee how long we got to go 😩😩😩

09/23/2026

A good marketing idea is only as strong as the team that knows how to execute it.

One person hears the idea and thinks content.
Another thinks production.
Another thinks brand.
Another thinks customer journey, logistics, data, and how the whole thing actually gets out the door.

That’s the difference between having an idea and building a real campaign around it.

You do not need one person trying to be the strategist, creative director, producer, social team, and operator all at once.

You need people who know how to take one idea and make it bigger, sharper, and actually executable.

That’s why we built a department.

What are your thoughts on Episode 3 of The Marketing Department? 🎬

i tried being the bigger person and it's honestly not working... 😩
09/22/2026

i tried being the bigger person and it's honestly not working... 😩

Please find somebody else to play with..
09/21/2026

Please find somebody else to play with..

09/19/2026

Your marketing should do two things: make people remember you and make the business need you.

That’s where Rare Necessity comes from.

The name actually started with a clothing line that did not last long 😭 but the meaning stuck.

Rare because your marketing should feel distinct enough to cut through the noise, stop people, and make your brand memorable.

Necessity because marketing should never just be “something cute we post.” It should be tied to demand, growth, visibility, and revenue.

Anybody can make content.

We want to make the kind of marketing your audience remembers and your business can’t afford to go without.

Rare enough to stand out. Necessary enough to grow. That’s Rare Necessity Digital Agency.

09/18/2026

Comment LAUNCH if you want a strategic marketing campaign behind your Black Friday/Cyber Monday offer.

Everybody wants a big BFCM weekend… but a lot of businesses wait until the last minute and then expect one sale graphic to carry the whole campaign. 😭

BFCM doesn’t reward panic. It rewards preparation.

The brands that win usually aren’t doing the most, they’re doing the right things in the right order, with a clear plan behind every move.

Because at the end of the day, a real campaign will always beat random promotion.

Comment LAUNCH and let my team help you build the strategy behind your Q4 campaign.

Your audience has money they just dont have money for you... Fix your messaging, positioning and speak directly to their...
09/18/2026

Your audience has money they just dont have money for you... Fix your messaging, positioning and speak directly to their pains. Let your audience know that you are the solution to their problems!

09/18/2026

We thought we were fixing a campaign... Then we realized the campaign wasn’t actually the problem. 👀

Episode 2 of The Marketing Department gets a little messier, a lot more strategic, and proves why you can’t fix what you haven’t properly diagnosed.

And just when we thought we finally had control… somebody else had other plans. 😭

Who's your favorite character so far? 👀

09/17/2026

What started in 2013 as helping one makeup artist grow her social media turned into pitching businesses door-to-door, moving to Atlanta, working behind the scenes for clients, and eventually building something much bigger than me.

Rare Necessity was never supposed to just be “Monrae’s business.”

The goal was to build an agency with its own team, its own voice, and the infrastructure to bring big ideas to life even when I’m not the person touching every single piece.

A lot has changed since those Hattiesburg days.

But the mission has always been the same: Help good businesses get the marketing they actually need.🤎

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Atlanta, GA

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+14045317648

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