04/02/2025
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After a decade under L’Oréal, the iconic beauty brand founded by Lisa Price is returning to its roots! L’Oréal USA has sold Carol’s Daughter, now an independently-owned brand. Now owned by Lisa Price and finance veteran Joe Wong, Price is stepping back into a leadership role as President, holding an equity stake in the company. 🎉
This marks a major shift for the brand that started in Price’s Brooklyn kitchen.