TypeMarketing

10/15/2026

Have you ever wondered, “Why does no one know who we are?” Many staffing companies grapple with this question, despite their best efforts. The reality is that only a small fraction of your target audience is aware of your existence. This lack of brand recognition means most cold outreach attempts are directed at individuals who have never heard of you, leading to low engagement and conversion rates.

Have you ever wondered, “Why does no one know who we are?” Many staffing companies grapple with this question, despite their best efforts. The reality is that only a small fraction of your target audience is aware of your existence. This lack of brand recognition means most cold outreach attempt...

10/15/2026

Your team just had a big win. They successfully filled 25 staffing positions for an important client.

Is that something you can turn into a solid case study? Sure. But will it end up being a truly great case study? Maybe.
https://typemktg.com/not-every-client-win-makes-a-great-staffing-case-study/

05/25/2026

AI as an experience layer means AI is quietly shaping how people experience your brand before they ever talk to a human.

Not just marketing.
Not just automation.
The actual feeling of interacting with your company.

In staffing, that shows up everywhere:

• How quickly candidates get responses
• Whether follow-up feels personal or robotic
• How accurately jobs match their background
• How easy scheduling feels
• Whether communication is clear and consistent
• Whether recruiters seem informed and prepared
www.typemktg.com

05/25/2026

05/25/2026

SEO (Search Engine Optimization)
The process of helping your website show up higher in Google and search results when buyers search for topics related to your business.

Backlinks
Links from other websites pointing to your website. Think of them like digital referrals or credibility votes that help search engines trust your company more.

05/25/2026

03/20/2026

03/20/2026

When Mike needed staffing support, he didn’t:

Google 20 firms

Take cold calls

Start from scratch

He thought of someone he already knew, trusted, and had seen consistently:

Diane Prince’s A-Team

That’s the Mental List in action.

Why This Matters

If you’re in staffing, sales, or B2B:

Your biggest competition isn’t other firms…
it’s whether you’re even considered in the first place.

Because by the time a buyer says “we need help”…

the list is already made.

Call to Action

If you want to understand how to actually influence buying decisions before the sales conversation…

This is where to start.

03/20/2026

Buyers today aren’t sitting around like:
“Wow I hope a recruiter calls me during lunch.”
They’re:
scrolling LinkedIn
forming opinions
building their mental shortlist

…before you ever hit dial.

So when your name finally pops up on their phone it’s either:

“Oh I’ve seen them everywhere”
or
“Who is this and why are they calling me?”

One gets the meeting.
One gets sent to voicemail.

Email + phone still matter.
But if that’s your only move…
You’re not doing sales.
You’re doing nostalgia.
Meet with Mike [email protected]