09/11/2026
Charging the Storm: What a Yellowstone Bison Herd Taught Me on the Eve of 9/11's 25th Anniversary
Yesterday we traveled across one of the nation’s grandest drives - the Beartooth Pass and dropped into the Lamar Valley in Yellowstone. In the afternoon, I stood at a pullout along the Lamar River, watching a herd of bison graze across the valley floor. Lamar Valley earns its nickname, the "American Serengeti," honestly—wide-open grass, a river cutting through it, and animals that have been walking this ground for thousands of years, indifferent to the handful of us standing at the roadside with cameras and iPhones.
I hadn't planned to think about September 11th out there. But today is the 25th anniversary, and it turns out a Yellowstone valley is as good a place as any to sit with something that heavy — because it slows you down enough to actually remember where you were - instead of just scrolling past it on social media.
Here's the thing about bison that most people don't know until they've seen it happen, or at least heard a Yellowstone ranger explain it: when a storm rolls in off the mountains, cattle do what seems sensible. They run from it — away from the weather, trying to outlast it. But bison are too slow to outrun a storm, so they've evolved a different strategy entirely. They turn, face the wind, and walk directly into it. By charging toward the storm instead of fleeing from it, they cross through it in a fraction of the time. The cattle that run end up trapped alongside the storm for hours, suffering longer for their avoidance. The bison that charge are through it and grazing again before the sky even clears.
I've heard that story used as a leadership metaphor more times than I can count — "run toward your challenges, not away from them." And it's true, as far as it goes. But standing in that valley yesterday, a day before this particular anniversary, it meant something more to me.
Twenty-five years ago — today, by the time most of you read this — hundreds of firefighters, police officers, and 1st responders did the bison's thing in the most literal way imaginable. Everyone else in those towers, the Pentagon, or on that flight was running out or w