10/08/2026
Hard truth for Amazon sellers: Black Friday is already decided. โฐ
Not by your discounts. By what you do THIS month.
Three things that separate December winners from December panickers:
๐ฆ Inventory in early. Miss Amazonโs November inbound cutoffs and youโre selling thin during the biggest weeks of the year. Air freighting in a panic eats the margin you were trying to protect.
โญ Reviews built now. Social proof has to exist before the surge. Reviews arriving December 20th are too late to matter.
๐ PPC structure matured. Campaigns need 6 to 8 weeks of data to perform under pressure. Fix your account in October and itโs battle ready for Black Friday. Fix it in December and youโre guessing.
Ten Q4s of managing Amazon brands taught us one pattern: the winners did boring work in October.
Whatโs left on your Q4 checklist? Drop it below, Iโll tell you what to prioritize first ๐