01/05/2026
$42,000.That's what the gap between a 2% and 6% conversion rate looks like on 80 leads a month.Most teams are sitting in that gap right now and blaming their lead quality.
Say your team generates 80 leads per month from Facebook ads.
You're converting 2% of them.
That's 1–2 deals per month.
At $12,000 average commission — around $18,000/month in closed revenue.
Feels okay. Until you run the other number.
Teams with a structured follow-up system — one that responds in under 5 minutes, every time — typically convert 5–8% of the same leads.
Same ad spend. Same lead volume.
At 6% conversion on 80 leads — that's 4–5 deals per month.
$48,000–$60,000 in commission.
The gap between what you're making and what you could be making?
That's your slow follow-up bill.
On this example — it's $30,000–$42,000 per month.
Left on the table. Every month.
From leads you already paid to generate.
Most teams look at their ad spend when results are down.
The real leak isn't at the top.
It's in the 5 hours between a lead coming in and someone picking up the phone.
Want to run this calculation on your actual numbers?
Comment CALC below — I'll walk you through it.