06/02/2026
Coffee is non-negotiable.
So is understanding how revenue is actually generated in your business.
Too many business owners are tracking likes, followers, bookings, foot traffic, and inquiries without asking the most important question:
How is this contributing to revenue?
Every campaign should have a marketing objective.
Every marketing objective should support a revenue objective.
Otherwise, you're just staying busy.☕🌸📈
This week, take a look at your marketing efforts and ask yourself:
What revenue objective is this supporting?