Braden Fieldwork & Advisory

10/22/2026

I've been thinking a lot about the provenance of Fieldwork lately. Not just where the name came from, but where the thinking originated.

One place I keep returning to is SLICED.

I developed the framework seventeen years ago, early in my career, as I began noticing that different forms of media influenced behavior in fundamentally different ways.

What started as observations from working in radio eventually expanded into a broader way of understanding media, brands and human behavior.

SLICED has evolved over the years, but the curiosity behind it hasn't changed much.

In many ways, I think that's where Fieldwork began. Long before I knew to call it that.

I wrote a little about the history here:

Three Phases of Media Influence on Behavior

10/21/2026

10/19/2026

10/15/2026

Long before Braden Fieldwork had a name, I was already doing fieldwork.

Seventeen years ago, while working in radio, I started questioning how different forms of media influence human behavior. Radio, newspapers, directories, social media. Different environments, different influences.

Those observations eventually became SLICED, a framework I've carried with me through much of my professional life.

What's interesting to me now is that SLICED wasn't just an early framework. Looking back, I can see it as something of an origin point for Fieldwork itself.

Observation. Discovery. Connecting things that might otherwise seem unrelated.

I recently revisited the framework, including a new dimension I introduced this year, and wrote about its evolution.

Seventeen years of SLICED:

Three Phases of Media Influence on Behavior

10/14/2026

09/23/2026

Some ideas arrive at a desk. Others have to be found in the field.

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Braden Fieldwork & Advisory brings you the Field Dispatch: questions and observations from the field.