BSM Partners

06/17/2026

Is there really such a thing as the “European pet market” ? 🌍🐾

In our latest episode of Barking Mad, we take you behind the scenes at Interzoo 2026, the world's largest pet industry trade show, to meet the people shaping pet care across Europe and beyond.

It’s a fascinating reminder that while our love for pets may be universal, every market has its own unique story.

🎧 Listen now and join us on a global journey through the world of pet care!

👉 Watch the full vodcast here: https://youtu.be/sRRY0if2Qr4

👉 Listen to full episode here:

Apple Podcasts - https://podcasts.apple.com/us/podcast/the-european-pet-market-doesnt-exist-and-other/id1658577986?i=1000773082630

Spotify - https://open.spotify.com/episode/36KJzqdqegEdekWqJHHsCd

Amazon Music - https://music.amazon.com/podcasts/fc9d1991-cc78-4336-b5ba-a923532c8668/episodes/ff125ce5-9fca-4b9c-8b58-4958d2969eb7/barking-mad-the-'european-pet-market'-doesn't-exist-and-other-lessons-from-interzoo-2026

iHeart Radio - https://www.iheart.com/podcast/269-barking-mad-254064506/episode/the-european-pet-market-doesnt-exist-and-other-lessons-from-interzoo-2026-336946675

06/03/2026

The pet industry never slows down, and it certainly didn’t in May! 🐾
In the latest episode of Barking Mad, Jordan Tyler and Dr. Stephanie Clark recap some of the biggest headlines across the pet world. From their experience at Interzoo 2026 in Germany to conversations about new pet food technologies, product recalls, and the increasing number of pet food lawsuits, there's a lot happening behind the scenes.

Get the full scoop in the full episode, and let us know: Which update did you find most interesting from May 2026? 🎧

👉 Watch the full vodcast here: https://www.youtube.com/watch?v=oZq5lQClBAI&t=31s

👉 Listen to full episode here:
Apple Podcasts - https://podcasts.apple.com/us/podcast/may-zoomies-growing-meat-recalls-and-pet-food-goes-to-court/id1658577986?i=1000770998196
Spotify - https://open.spotify.com/episode/6CZa7VihNqxQ0pMpJ1d3J0
Amazon Music - https://music.amazon.com/podcasts/fc9d1991-cc78-4336-b5ba-a923532c8668/episodes/fd716318-0c01-4586-81bc-cfc54528adb3/barking-mad-may-zoomies-growing-meat-recalls-and-pet-food-goes-to-court
iHeart Radio - https://www.iheart.com/podcast/269-barking-mad-254064506

05/06/2026

In today's new episode of the Barking Mad podcast, we sat down with Dr. Jan Pol, a large animal and companion animal veterinary of 55+ years and star of "The Incredible Dr. Pol," which aired on National Geographic for 24 seasons!

During the conversation, Dr. Pol shares several stories from his years in practice, plus some honest truths about how veterinary care has changed over time. From late-night farm calls to today’s high-tech clinics, his prespective reminds us that compassion, common sense, and affordability still matter most.

🎧 Tune in today and hear for yourself! https://bsmpartners.net/barking-mad-podcast/the-incredible-dr-pol-common-sense-compassion-and-the-future-of-veterinary-medicine

04/26/2026

📣 What’s one pet care claim you’ve seen lately that made you pause?

Pet owners today are surrounded by bold promises, trending ingredients, and a constant stream of advice. It can be tough to know what’s truly helpful and what needs a closer look.

That's why we created the Barking Mad podcast, to cut through the noise. From understanding pet food labels to making sense of nutrition research, each episode is designed to help you feel more confident in the choices you make for your pet.

Explore a few of our past episodes designed to bring pet care confusion into clearer focus:

How to Think Like a Scientist (Even if You're Not One)
🧠🎧 https://bsmpartners.net/barking-mad-podcast/how-to-think-like-a-scientist-even-if-youre-not-one

Wrangling the Wild West of Pet Supplements
🤠🎧 https://bsmpartners.net/barking-mad-podcast/wrangling-the-wild-west-of-pet-supplements

Out of the Doghouse: The Truth About Pet Food’s Most-Hated Ingredients
🙅‍♀️🎧 https://bsmpartners.net/barking-mad-podcast/out-of-the-doghouse-the-truth-about-pet-foods-most-hated-ingredients

Brushing Up: Why Pet Dental Health Matters More Than You Think
🦷🎧 https://bsmpartners.net/barking-mad-podcast/brushing-up-why-pet-dental-health-matters-more-than-you-think

Because when it comes to their health, clarity matters. Give them a listen and let us know what stands out to you!

04/24/2026

It’s Hairball Awareness Day… and if you’re a cat owner, you know.

Hairballs might feel like just part of life with cats, but they actually tell us a lot about your cat’s grooming habits, digestion, and overall health.

This article breaks down what causes hairballs and shares simple ways to help manage them, from grooming routines to nutrition. Because a few small changes can mean fewer messy moments and a happier cat!

Check out the full article from expert Dr. Katy Miller to learn more 👉 https://bsmpartners.net/insights/hairball-management/

Hairball Management September 9, 2024 • Dr. Katy Miller, DVM, CVFT, CVNAN, CPFFCP, PCQI, PAS Ever heard of feline trichobezoars? Do not worry. Though it sounds like an alien invasion, it is just the scientific name for hairballs in cats. Cats are meticulous groomers, using their rough tongues to r...

04/15/2026

Is it really innovation… or just clever marketing? 🤔🐾

We took a live mic into the New Product Showcase at 2026 to explore the newest products hitting the pet industry, and let’s just say, there’s a lot to unpack.

Some trends are exciting. Others? Best to approach with skepticism.

In this episode of Barking Mad, we break it all down so you can make smarter choices for your pets. Because at the end of the day, balanced nutrition and real science matter more than buzzwords.

🎧 Tune in now and tell us—what trends are you loving (or not buying at all).
https://bsmpartners.net/insights/podcast-field-notes-from-global-pet-expo-2026/

Podcast: Field Notes from Global Pet Expo 2026 April 15, 2026 • Jordan Tyler, BA From protein-packed promises to longevity claims and humanized pet products, Global Pet Expo 2026 delivered no shortage of creativity, but clarity was harder to come by.In this episode of Barking Mad, host Jordan Tyle...

04/01/2026

Rats… saving lives? 🐀 Hear us out!

It might sound surprising, but in today's new episode of Barking Mad we're dive into the incredible world of HeroRATs—trained scent-detection animals that are helping detect landmines, diagnose disease, and even protect endangered wildlife.

These tiny heroes are proof that sometimes the most overlooked and misunderstood animals can make a great impact. 💛

🎧 Tune in now and prepare to see rats in a whole new light!
🔗 https://bsmpartners.net/barking-mad-podcast/rats-to-the-rescue-meet-the-worlds-smallest-most-unexpected-heroes

APOPO

03/27/2026

met so many interesting people & pet so many cute pets this week! 😍🐱🐶 stay tuned for an exclusive episode of straight from the New Product Section of 2026!

03/25/2026

Global Pet Expo day one is in the books! Pro tip: Don't forget to take frequent breaks for dopamine!! 🐱🐶

03/18/2026

Ever looked at your pet’s food label and wondered what “byproduct” or “meal” really mean? 🤔🐾

In our latest episode of Barking Mad, we’re peeling back misassumptions to get to the truth about rendered ingredients as safe, nutritious food for our pets while helping reduce waste and protect the planet.

It’s eye-opening, science-backed, and might completely change how you think about your pet’s bowl.

Give it a listen and see why rendering is more important (and more beneficial) than you might think! 🎧 https://bsmpartners.net/insights/podcast-the-real-story-behind-rendered-ingredients/

Podcast: The Real Story Behind Rendered Ingredients March 18, 2026 • Jordan Tyler, BA If you’ve ever paused at a pet food label and questioned words like “chicken meal” or “beef byproduct,” you’re not alone. This episode of Barking Mad unpacks the science, safety, and sustainability be...