ShaElla Askew Strategy & Storytelling

ShaElla Askew Strategy & Storytelling Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from ShaElla Askew Strategy & Storytelling, Birmingham, AL.

Communications & Community Engagement Strategist |
I help schools, nonprofits, and purpose-driven orgs turn boardroom strategy into front porch conversations that build trust, strengthen communities, and inspire action.

09/09/2026

Your current families are part of your enrollment strategy whether you planned for it or not.

They talk at work. They talk at church. They talk during football practice. They talk in group chats. And yes, they talk on Facebook.

Their experience with your school becomes part of your reputation.

That is why enrollment work cannot live only in ad campaigns. Family communication, school culture, customer service, and community engagement all influence what people say when someone asks, “What do you think about that school?”

TIME UPDATE! ⏰For everyone registered for Post That 💩, Make That 💸: How You Can Turn Social Media Into a Skill, we have ...
09/08/2026

TIME UPDATE! ⏰

For everyone registered for Post That 💩, Make That 💸: How You Can Turn Social Media Into a Skill, we have an updated time.

We will now meet this Saturday, September 12, from 11:00 AM to 12:00 PM CST at the Hoover Municipal Library.

Come with an open mind and ready to CREATE. Everything you need for the workshop will be provided, including lunch. We are talking content creation, storytelling, TikTok, social media strategy, analytics, and how the skills you already use online can become actual skills you can use for work and business.

And yes, this is a social media workshop, so be prepared to take photos and create content. 📱

I cannot wait to see everyone Saturday!

If you registered, tag your friend or parent so everybody has the updated time.

09/08/2026

A beautiful graphic cannot rescue confusing information.

I love good design. Obviously.

But before we worry about fonts, colors, and whether the photo is cute, I need to know one thing: What do you want people to DO after they see this?

Register? Apply? Attend? Donate? Call? Share?

If your audience has to read the post three times to figure out the next step, tighten the message.

Clarity is part of the strategy.

Recently, I finally listened when I was told to take a break.So I packed up the baby, headed to Florida, and ended up fi...
09/08/2026

Recently, I finally listened when I was told to take a break.

So I packed up the baby, headed to Florida, and ended up finding exactly the reminder I needed about rest, mental health, and slowing down.

My latest Grounded blog is live.

Read it here: 👇

I love data. Give me the clicks, reach, enrollment numbers, demographics, conversion rates, all of it.But data has holes...
09/08/2026

I love data. Give me the clicks, reach, enrollment numbers, demographics, conversion rates, all of it.

But data has holes.

It can tell me a family lives 20 miles away. It cannot automatically tell me they are willing to drive that distance because their child has never felt seen at school.

It can show low event attendance. It may not tell me that many parents work the same shift at a local plant.

The numbers tell part of the story. Community conversations help fill in the gaps.

Happy Labor Day from Kangaroo Willie!
09/07/2026

Happy Labor Day from Kangaroo Willie!

09/07/2026

Before you ask families to attend another meeting, ask a few questions.

What time is it? Is childcare available? Can they join virtually? Will there be food? Do they understand why their presence matters? What happened with the feedback they gave you last time?

Community engagement requires us to think about people's actual lives.

Sometimes low attendance is feedback too.

A communications plan should include what happens when things go wrong.Who approves the message? Who talks to families? ...
09/04/2026

A communications plan should include what happens when things go wrong.

Who approves the message? Who talks to families? Who responds to media? Who monitors comments? Who updates staff? Who has the passwords?

Please do not wait until everybody is stressed, screenshots are circulating, and someone says, “Can you make a statement real quick?”

Some in my industry have learned this lesson the hard way.

Crisis communication starts before the crisis.

Recently, I had the chance to catch up with an old friend of mine, Mike Brown.If you know Mike, then you already know. H...
09/03/2026

Recently, I had the chance to catch up with an old friend of mine, Mike Brown.

If you know Mike, then you already know. He is one of those people who walks into a room with bright energy, a positive spirit, and a genuine passion for helping people grow.

Mike reached out because he was looking for a space to host a session for the Principal Learning Center, where he continues to pour into teachers and school leaders across the Southeast. And eventually the nation. I’m speaking that part into existence for you, Mike.

What I appreciate most about Mike is that his impact goes far beyond the people sitting in his trainings. He inspires people like me too. People in the community. Friends. Colleagues. Anyone who gets a chance to see how seriously he takes the work while still staying true to who he is.

Mike, thank you for being consistent. Thank you for the advice over the years. Thank you for being like a big brother to me and always being willing to share what you know.

I am still mad that you are selfish with your wife’s cakes because I have only had ONE. We need to revisit that. 😂

But seriously, watching your growth on top of everything you have already accomplished in education has been amazing. I am proud of you, and I am excited to see what comes next.

Also, thank you for the logo light box idea. You are definitely a communications leader in my book. Kangaroo Willie has officially been tasked with creating one for me, so stay tuned. 👀

It was good catching up, my friend. See you soon.

And if you are not already following Mike’s journey here on LinkedIn, you should be.

Recently, two school leaders reminded me that community engagement has to stay rooted in humanity.Two completely differe...
09/02/2026

Recently, two school leaders reminded me that community engagement has to stay rooted in humanity.

Two completely different situations. Two different levels of urgency. But both came back to the same thing: people matter more than the plan.

My latest Grounded blog is about what it looks like when school leaders choose to listen, take accountability, pivot, and simply show up when their community needs them.

Address

Birmingham, AL
35201 TO 35298

Opening Hours

Monday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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