10/07/2026
I had my ideal client figured out. Except… I was completely wrong.
When I started my consulting business in 2017, I was excited about who I wanted to help. So excited that I overlooked who was already choosing to work with me and getting great results.
Your ideal client might look different from the person you pictured when you started. Your actual clients can give you clues that a planning worksheet can’t.
Here’s a simple exercise to try this week:
🔎 Look at your three best clients.
What problem brought them to you?
What results did you help them achieve?
What do they have in common?
Why was working together a good fit?
Use those answers to sharpen your message and guide your next offer.
Changing direction when you learn something new is part of becoming a better owner, leader, entrepreneur or professional.
Have you ever discovered that your best customers were different from the ones you expected? Tell me below. 👇