The Crispian Advantage

The Crispian Advantage Targeting Performance for Sales Success Welcome to my Blog. I hope you find it useful and thought provoking. Assessing Sales Performance
2.

Over 25 years I have had the privilege of working with great clients and consultants many of whom have become long standing friends and faculty members. It is these rich experiences that are reflected in the Crispian Advantage

The Crispian Advantage grew out of Henry V's his speech before the Battle of Agincourt (Shakespeare) and his victory

......And say 'To-morrow is Saint Crispian.'

Then will he strip his sleeve and show his scars,
And say 'These wounds I had on Crispian's day.'
Old men forget; yet all shall be forgot,
But he'll remember, with Advantages,
What feats he did that day.....
This story shall the good man teach his son;
And Crispin Crispian shall ne'er go by,
From this day to the ending of the world,
But we in it shall be remembered-
We few, we happy few, we band of brothers;
Today's sales battle....

It's not dramatic to say that for today's sales people translating sales forecasts into bottom-line results has become a tough proposition. Today's challenge is committing more effort to win deals with less resource
Today's challenge is as much about skill as it is conviction
Today's challenge is leading people with a compelling and believable journey

Helping clients focus on meeting these challenges is why we exist. Targeting Performance for Sales Success

The Crispian Advantage focuses on:

1. Tracking Sales Progress
3. Focusing Managers
4. Increasing Sales Competence
5. Improving Win-Loss Ratios

09/21/2021

The following 12 questions help focus discussions on improving salespeople’s alignment with your corporate strategy and winning more profitable business. 1.

https://thecrispianadvantage.com/out-thinking-the-competition-2500-year-old-lessons/Many people today are looking to the...
03/16/2021

https://thecrispianadvantage.com/out-thinking-the-competition-2500-year-old-lessons/
Many people today are looking to the end of the Covid Tunnel and how to rebuild their sales pipeline. They may look to the latest app or system, but they have tunnel vision when it comes to understanding what their competitors are planning.

It’s easy to buy technology but without the embedding the right mindset in your people you are unlikely to get the desired bump in sales.

Let’s recalibrate and look to the master of competitive strategy, Sun Tzu, and how contemporary authors support his thinking. (Sawyer, 1994)

Out Thinking the Competition – 2500-Year-Old Lessons by Nick Anderson | Mar 16, 2021 | Leadership, Nick's Blog, Uncategorized Many people today are looking to the end of the Covid Tunnel and how to rebuild their sales pipeline. They may look to the latest app or system, but they have tunnel vision...

In Covid recovery, the challenge is trying to get people on a new page but where the status quo is assumed and unchallen...
02/27/2021

In Covid recovery, the challenge is trying to get people on a new page but where the status quo is assumed and unchallenged. Yet rapid recovery is critical, business leaders cannot afford the failures of the past if they are to seize opportunities. In this video we cover: https://lnkd.in/gF4hVwK
* Why does misalignment contribute to failed change?
* What happens when people are misaligned?
* What is alignment?
* How do you get aligned?
* What are the benefits to you?
It includes three case studies of applying AlEx (Aligning Expectations) principles
https://youtu.be/xcB5F_LW_J8

In Covid recovery, the challenge is trying to get people on a new page but where the status quo is assumed and unchallenged. Yet rapid recovery is critical, ...

Are you concerned your teams may not be aligned? Strategic Synchronization© is an efficient and rapid method to understa...
02/05/2021

Are you concerned your teams may not be aligned? Strategic Synchronization© is an efficient and rapid method to understand and align the strategic priorities of the people in your company. It helps companies to understand where its strategic priorities reinforce or work at cross-purposes with each other.
Benefits include:
· Your senior team and employees are aligned.
· You identify areas of under-focus and over-focus.
· Major priority areas are aligned with each other for competitive advantage.
https://lnkd.in/gpFpGd6

…see more

Strategic Synchronization – The First Step to Aligning Your Organization
thecrispianadvantage.com • 3 min read

Strategic Synchronization – The First Step to Aligning Your Organization by Nick Anderson | Feb 2, 2021 | Uncategorized Which of these challenges is most pressing in engaging your employees in the Covid-19 era? Accelerated speed of change Loss of spontaneous collaboration through distance Zoom fat...

Even after a year of unprecedented change and turmoil, we CAN still manage positive change for our organizations. Helpin...
12/09/2020

Even after a year of unprecedented change and turmoil, we CAN still manage positive change for our organizations. Helping teams understand what to do is as important as why.

https://lnkd.in/g-QjFEA

Ideally your approach to change would be personal! You make sure your team members buy into it, own it, implement it, a...
11/10/2020

Ideally your approach to change would be personal! You make sure your team members buy into it, own it, implement it, and are rewarded for it in their work relationships. Yet, in times of crisis, we still see many leaders using Top Down Change as the default approach without considering the impact on productive relationships.
https://thecrispianadvantage.com/top-down-ro-bottom-up-approaches-to-change/

https://thecrispianadvantage.com/new-strategic-partnership-announced/
09/17/2020

https://thecrispianadvantage.com/new-strategic-partnership-announced/

New Strategic Partnership Announced by Nick Anderson | Sep 16, 2020 | Nick's Blog, Press Releases Hillgrange Consultancy are delighted to announce the creation of a new strategic partnership with US-based consultancy The Crispian Advantage. Together, the two organisations will be offering a holistic...

Without understanding buyer needs, sellers don't have the knowledge to inspire and persuade. Learn about the 2 categorie...
12/17/2019

Without understanding buyer needs, sellers don't have the knowledge to inspire and persuade. Learn about the 2 categories of needs in ’s new video: https://youtu.be/fYbiGejytAI

Top sellers build strategies to drive sales opportunities and use planners to help guide them through to the win. Learn more: https://raingrp.com/Opportunity...

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Over 25 years I have had the privilege of working with great clients and consultants many of whom have become long standing friends and faculty members. It is these rich experiences that are reflected in the Crispian Advantage The Crispian Advantage grew out of Henry V's his speech before the Battle of Agincourt (Shakespeare) and his victory ......And say 'To-morrow is Saint Crispian.' Then will he strip his sleeve and show his scars, And say 'These wounds I had on Crispian's day.' Old men forget; yet all shall be forgot, But he'll remember, with Advantages, What feats he did that day..... This story shall the good man teach his son; And Crispin Crispian shall ne'er go by, From this day to the ending of the world, But we in it shall be remembered- We few, we happy few, we band of brothers; Today's sales battle.... It's not dramatic to say that for today's sales people translating sales forecasts into bottom-line results has become a tough proposition. Today's challenge is committing more effort to win deals with less resource Today's challenge is as much about skill as it is conviction Today's challenge is leading people with a compelling and believable journey Helping clients focus on meeting these challenges is why we exist. Targeting Performance for Sales Success The Crispian Advantage focuses on: 1. Assessing Sales Performance 2. Tracking Sales Progress 3. Focusing Managers 4. Increasing Sales Competence 5. Improving Win-Loss Ratios