Cast Collective

08/29/2019

Life is a balance of giving and taking. Solve - MIT proved for me to be an excellent way to kickstart my giving chapter. As a Solve Member and mentor, Fernando Montejo introduced me to Ram Dhan Yadav Katamaraja of Refactored AII, a Work of the Future Solver. Together with the Refactored.ai team, we strategized and refreshed Refactored.ai’s brand identity around their strong social purpose to make sure everything was aligned for scaling to a next level.

https://solve.mit.edu/articles/refreshing-the-refactored-ai-brand-to-propel-future-growth

“As we thought about scaling, we realized we needed to create a more cohesive brand.” Here’s how a Solve Mentor helped make this happen.

11/26/2018

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Exciting news: Our book SERIOUSWORK is coming out in German next month: "SERIOUSWORK Meetings und Workshops mit der Lego Serious Play-Methode moderieren". Already ranking in Amazon pre-orders have been taken. Huge Thanks to Jens Dröge or translator and Dennis Brunotte our Publisher at Vahlen. Thanks to our 9 wonderful partners who have shared their experiences .

10/29/2018

Diversity, inclusion, and belonging - issues that are more important than ever. During a playful exploration of belonging at Southern New Hampshire University's Sandbox Collaborative, we explored the meaning of belonging. In this case, belonging was seen as a space you fit in. The power of LEGO Serious Play, imagination, and storytelling at work.

10/29/2018

Diversity, inclusion, and belonging - issues that are more important than ever. During a playful exploration of belonging at Southern New Hampshire University's Sandbox Collaborative, we shed light on how it feels when you belong and how it feels when you don't belong. Belonging makes one feel powerful, bright, on fire, defying gravity, and having possibilities. Not belonging, on the other hand, makes one feel small, dark paranoid and being in a downward spiral. Simple brick models, yet so much meaning. That's the power of LEGO Serious Play, imagination, and storytelling.

10/29/2018

During an inspiring LEGO Serious Play session, the Markets and Communication class at Emerson College explored customers, brands, touchpoints, multi-sensory experiences, and value creation. Their imagination and storytelling skills brought clarity to a complex topic and their brick models to life.

07/23/2018

Join the Boston LEGO Serious Play Meetup - Bridging Divides. 8/2 at WeWork St. James. Be it beer/wine, dog/cat, bicycle/truck, or city/suburb, we all have our preferences and are often not willing or able to listen to the other side.

We’ll dive into some of these divides, explore how they make us feel and how we can start to bridge them. LEGO Serious Play is ideally suited for such an exercise and you will be actively involved during the evening by building LEGO models that represent your thoughts/feeling/ideas and by sharing stories about your models.

Thu, Aug 2, 2018, 6:00 PM: We are back! In this LEGO Serious Play Meetup, we will uncover and bridge divides that we find in all areas of life, more than ever. Be it beer vs. wine, dog vs. cat, bicycl

08/29/2017

Communication in the creative industry is constantly speeding up and designers have to be more and more connected with other stakeholders. Immediate answers and better design solutions are expected faster than ever. As a designer, how do you work within these accelerated turnarounds, how do you stay inspired, and how do you play well within a team? Which soft skills do you need? Join the AIGA Boston hands-on session on 9/20 at Pivotal.

https://boston.aiga.org/event/building-soft-skills-utilizing-lego-serious-play/

Communication in the creative industry is constantly speeding up and designers have to be more and more connected with other stakeholders. Immediate answers and better design solutions are expected faster than ever. As a designer, how do you work within these accelerated turnarounds, how do you s...

07/29/2015

Karen Korellis Reuther reflects on her recent talk "Leaving your Dream" in this TEDx Berklee Valencia blog post. Read the blog post here: http://tedxberkleevalencia.com/reflections-on-my-talk-leaving-your-dream/ and watch the actual talk here: https://www.youtube.com/watch?v=t3KeadvADs8

Karen Korellis Reuther reflects on her TEDx talk and the theme of leaving your dream when you're at the top of your game.

07/09/2015

ON THE RETAIL COUCH. Cast's Karen Korellis Reuther shares her five tips to help brands and retailers do the kind of self-analysis that sets the stage for boosting profits and building loyalty:

1. GET TO KNOW YOUR MUSE
2. EDIT TO AMPLIFY
3. EMBRACE COLOR
4. WATCH MACROTRENDS
5. ADAPT TO THE QUICK-CHANGE AGE

Read more here: http://footwearplusmagazine.com/2015/07/homepage-slider/on-the-retail-couch/

Brand psychologist Karen Reuther weighs in on how to meet your muse and more success strategies.

06/12/2015

Cast's Creative Director and Brand Psychologist Karen Korellis Reuther explores in her TEDx talk "Leaving your Dream" the power and potential of leaving your dream job. As a proud Greek-American she shares how her dad left a secure job to start his roofing business. He left a dream to fulfill a new one.

Follow your dream holds so much promise, but so does leaving it. Leaving our dreams should be a lifelong journey.

Watch yourself and share if you like it: http://tedxtalks.ted.com/video/Leaving-Your-Dream-Karen-Korell

06/24/2014

How do you teach the languages & concepts of management? Use ! http://www.dmi.org/default.asp?page=BusinessEssentials