09/02/2026
Napster asked who owns the song. AI is asking who owns the artist.
That’s where my brain went reading this story about Jason Isbell and other musicians suing AI music company Suno.
Those of us who lived through Napster have seen part of this movie before. Technology changes what’s possible faster than laws, business models and norms can catch up. But AI adds a much more personal wrinkle.
If a machine can reproduce the patterns that make someone’s work recognizably theirs — their voice, style, phrasing, creative fingerprints — where does imitation end and identity begin?
That’s a much bigger question than “is AI good or bad?”
And it gets to something I keep coming back to in my own work: Technology can expand what humans are capable of doing. It does not answer what humans should do.
That still requires judgment, leadership, and a conversation about what we believe is fair.
Napster forced the music industry to renegotiate ownership. AI may force us to renegotiate identity.
That one feels worth paying attention to.