Laveh Big marketing for small businesses.

Content continues to be king, but producing new content can be overwhelming and exhausting. Fortunately, with the right ...
09/20/2024

Content continues to be king, but producing new content can be overwhelming and exhausting. Fortunately, with the right tips and tricks, you can repurpose old content effectively to reach new customers and refresh your brand. Learn how.

If you have high-converting content, you want to maximize its potential as much as possible. Discover how to repurpose old content effectively for new campaigns.

While the fundamentals of marketing don't necessarily change, there are some critical differences between B2B and B2C ma...
09/05/2024

While the fundamentals of marketing don't necessarily change, there are some critical differences between B2B and B2C marketing techniques. If you're trying to market your business to both other companies and direct consumers, it's imperative to understand and leverage these differences for better results.

What's the difference between B2B marketing and B2C marketing? When should you use one, and when should you use the other? Find out how.

Facebook is still a titan in the world of social media, so it makes sense to tap into its massive library of users and m...
08/08/2024

Facebook is still a titan in the world of social media, so it makes sense to tap into its massive library of users and marketing tools. Discover how to market on Facebook effectively to drive traffic to your website and boost sales.

For effective social media marketing, you must master each platform individually. Learn how to market on Facebook effectively to boost your audience engagement.

When using Google these days, you've likely notice the addition of AI-generated responses in the search results. AI sear...
07/25/2024

When using Google these days, you've likely notice the addition of AI-generated responses in the search results. AI search is here, and it's having a big impact on SEO already. Learn how to adapt your SEO to overcome the challenges created by Google Search AI.

AI-Assisted Google search is now here, but how will that impact your marketing efforts? Discover how to adapt your SEO strategy accordingly.

Influencers are everywhere, and they can wield incredible value on social media. Instagram is one of the best places to ...
07/12/2024

Influencers are everywhere, and they can wield incredible value on social media. Instagram is one of the best places to find and collaborate with influencers, but how can you be sure your campaign will succeed? Discover the five crucial steps to running an Instagram influencer campaign.

If you're thinking of running an Instagram influencer campaign, learn the ropes and discover how to ensure success for your brand.

The Google algorithm leak of March 2024 has changed the SEO game. Now that we've peeked behind the curtain, we can deter...
06/17/2024

The Google algorithm leak of March 2024 has changed the SEO game. Now that we've peeked behind the curtain, we can determine which SEO tactics to invest in and which ones to cut loose. Discover five actionable tips to use based on this leak.

https://www.laveh.com/blog/google-algorithm-leak-top-5-takeaways

Thanks to the Google algorithm leak, marketers have discovered how the search engine really works. Learn how to capitalize on this info for your SEO.

AI for A/B testing is a chance to streamline a sometimes complex process. See how marketers are using it to cut back on ...
05/23/2024

AI for A/B testing is a chance to streamline a sometimes complex process. See how marketers are using it to cut back on bad ideas and how AI's data analysis can help you understand what's really driving your conversion rates (or lack thereof).

A/B testing is meant to drive results. If you're not seeing the payoff, AI could be the key to unlock stronger customer loyalty.

AI video content is everywhere these days, but is it worth it? We dive into the pros and cons of using AI video generato...
04/25/2024

AI video content is everywhere these days, but is it worth it? We dive into the pros and cons of using AI video generators and whether they can boost your brand's online presence.

Most brands recognize the value of video content, but few have the resources to produce videos regularly. Fortunately, AI is making it easier than ever.

Search engine optimization (SEO) is as relevant today as ever, but now you can combine SEO and AI for a more streamlined...
03/18/2024

Search engine optimization (SEO) is as relevant today as ever, but now you can combine SEO and AI for a more streamlined and high-ranking website. Read more to learn how.

SEO and AI are a match made in heaven. AI can help you rank higher and save time when building your pages. Discover how here.

When running a business, you may not have time to spend on marketing campaigns and all the reporting and analysis that c...
02/29/2024

When running a business, you may not have time to spend on marketing campaigns and all the reporting and analysis that comes with it. Here are the best marketing activities to outsource so you can free up your time and get a good return on your investment.

Marketing your business can be a full-time job, so it makes sense to get help from a third party. But which marketing tactics are best to outsource?

  Pixel is a   tool that provides real-time analytics for your website and landing pages. But how does it work, and how ...
02/20/2024

Pixel is a tool that provides real-time analytics for your website and landing pages. But how does it work, and how can you take advantage of it? We break it down in this article.

Meta is a powerhouse for digital marketing, and one of its tools, the Facebook Pixel, is poised to provide even more value to your business.

  imagery is everywhere, but how can you utilize AI-generated photos for   purposes? Discover the dos and don'ts of this...
01/25/2024

imagery is everywhere, but how can you utilize AI-generated photos for purposes? Discover the dos and don'ts of this emerging field.

AI image generators can save your brand a lot of time and resources, but they're not foolproof. Learn how to use AI imagery in marketing.

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