ReMarkable Foods

01/13/2023

We've recently updated our website with an active focus on producing product/brand video ads. Just by adding a 20-30 second video ad on your Amazon product listing you could increase sales 10-35%.

Product Videos & Video ads are on fire because they are user friendly and people don't have to read as much.

10/24/2022

Amazon has created a tremendous advertising opportunity for Sellers and is finally sharing some of the data that they collect with Sellers/Brand Managers.

According to Amazon, Sponsored Brand Video Ads increase CTR 108% over other Amazon ad formats; can increase sales up to 35% and come complete with Google Analytic type metrics including:
• viewable impressions
• view-through rate (VTR)
• viewable click-through rate (vCTR)
• 5 second views
• 5 second view rate
• video first quartile
• video midpoint
• video third quartile
• video completes
• unmutes
Please reach out to see how video ads can help drive your holiday sales this season.

12/17/2020

Product Reviews update on Amazon:
Amazon will no longer allow brands to respond to product reviews on the marketplace with public comments.

The ‘comment’ feature facilitated direct communication between sellers and Amazon customers, and was a useful brand management tool.

12/08/2020

Walmart recently announced that Walmart+, a $98/yr membership that will compete directly with Amazon Prime, will now offer free shipping without the $35 minimum that has been required:

Offering free delivery is a fierce competitive advantage, and Walmart has decided it needs it.

08/19/2020

Walmart has passed Amazon as the top online food retailer, according to a survey of 1,000 adults conducted this month by TABS Analytics, a company that studies the consumer products industry. Walmart accounts for about 30% of online grocery transactions, similar to its level last year, but Amazon’s share has fallen to about 27% from about 33% in 2019.

The retailer’s 30% piece of the online grocery segment puts it ahead of Amazon, which saw its share slip to 27%, according to a survey by TABS Analytics.

08/17/2020

Despite online sales growing slower in July than in June, ecommerce sales are still up 55% year over year for the first seven months of the year, resulting in $434.5 billion in online spending, according to Adobe. And Adobe expects 2020 online sales to surpass the total online sales in 2019 by Oct. 5, 2020, “well before holidays season sales begin to ramp up,”

Although online shopping was up 55% in July compared with July 2019, online sales growth decreased from June, according to new data from Adobe.

10/29/2019

Amazon has expanded product reviews by allowing shoppers to leave a star rating without a written review. The company has been testing the change since September, and committed to it last week by changing the wording on the website to "ratings." The overall star rating now includes feedback from customers who simply rated the product as well as the traditional reviews with text, images, or video.

Amazon has expanded product reviews by allowing shoppers to leave a star rating without a written review. The company has been testing the change since September, and committed to it last week by changing the wording on the website to "ratings." The overall star rating now includes feedback from cus...

03/21/2019

Amazon pulls the advertising plug in "CRAP" products:

The e-commerce giant is reportedly pressuring brands to cut prices if they want to advertise products as it seeks to drive profitability for historically low-margin goods.