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Real Estate Broker Josh Ries, Box Elder, SD (2026)

02/12/2025

Realtors, Prove Me Wrong: 💭

Gross Commission Income is a vanity metric.

$500K GCI means nothing if your expenses eat up $450K.

What really matters? Net profit. Smart agents focus on keeping more, not just making more.

Big revenue doesn’t mean big success—profitability does.

Agree or disagree? Drop your thoughts below! 👇

02/11/2025

Leverage is everything in real estate...

New agents leverage time—hustling to build a client base.

Experienced agents leverage relationships—referrals keep them thriving.

Top agents leverage capital—investing in marketing & systems to scale.

Moral of the story? Use whatever leverage you have to grow!

What are you leveraging most right now? Drop a comment! 👇

02/10/2025

Realtor Cold Calling Hack

Want to turn cold calls into warm leads—without chasing people down?

Here’s the move: Use your social media to nurture your cold-call prospects.

✅ After you hang up, send them a direct link to a short video or post that adds value, market updates, buying tips, or a success story (Think Value).

📲 Once they engage, the algorithm kicks in, and suddenly… they start seeing YOU every time they open their app.

You stay top-of-mind without spamming their inbox. That’s how you build trust before they’re ready to buy or sell.

Smart, simple, and works like magic.

Have you tried this before? Drop a comment! 👇

02/10/2025

Saying "NO" to a real estate lead felt risky at first...

But learning to do it early in the process? Game-changer.

(Took me way too long to figure this out.)

Here’s the hard truth:

→ If a client doesn’t respect your expertise from the start, they won’t magically change later

→ If they push back on everything, expect more stress than commission

→ If they won’t trust your advice, you’re fighting, not guiding

Great clients want a professional, not just someone who says “yes” to everything.

The sooner I started saying “this might not be a good fit”, the better my business (and sanity) became.

Agents: Have you ever walked away from a lead and been glad you did? Drop your story below!

02/08/2025

The Hidden Cost of “Free” Real Estate Tools…

There’s no such thing as a “free” online tool for Realtors. Zillow knows this well.

Every time I send leads to my Zillow profile to boost my credibility, Zillow re-targets that traffic to my competitors. I thought I was building my business, but in reality, I was helping build theirs.

Here’s the hard truth—platforms like Zillow, Realtor.com, and others don’t exist to grow your brand. They exist to keep consumers on their site, where they can monetize your leads in ways that don’t always benefit you.

Here’s how I took back control:
1. I Stopped Driving Traffic to Third-Party Sites Instead, I direct leads to my personal website and social media where I own the relationship.
2. I Invested in My Own Lead Generation Content marketing, SEO, and local networking build my brand, not Zillow’s.
3. I Built a Stronger Follow-Up System Because the best way to stop losing leads is to nurture them effectively before they go searching elsewhere.

If you’re relying on “free” tools, look closer—what’s the real cost? Don’t build someone else’s empire while neglecting your own.

02/07/2025

Throwing money at your real estate lead generation campaigns rarely solves the issue.

02/07/2025

I Learned the Hard Way That Not All Lead Generation Is Profitable…

Spending $8,000 to earn $10,000 in gross commission isn’t real estate lead generation—it’s business destruction disguised as progress. At first, I thought investing in expensive leads was the key to growing my business, but when I broke down the numbers, I realized I was barely making a profit.

The problem with focusing on gross commission is that it hides the true cost of lead generation. After accounting for expenses like marketing, lead provider fees, brokerage splits, and taxes, I was left wondering where my money went.

Here’s what I changed:
1. I Tracked My Cost Per Acquisition (CPA) I made sure every lead source was actually profitable, not just bringing in transactions.
2. I Focused on Net Commission Income (NCI) Because what I keep matters more than what I make.
3. I Optimized My Lead Generation Instead of throwing money at overpriced leads, I doubled down on referrals, organic marketing, and long-term strategies.

Real estate success isn’t about how many deals you close—it’s about how much you keep after expenses. If the math isn’t adding up, it’s time to rethink the strategy.

12/18/2024

#1 Real Estate Lead Gen Goal for New Agents...

If you are a new real estate agent, your number one goal is not to close the biggest deal or have the flashiest marketing. It is to generate leads so efficiently that you can afford to fail without breaking the bank. Why? Because failure is part of the process, and the more space you have to learn, the better agent you will become.

Too many new agents focus on chasing quick wins. They invest in expensive leads, shiny tools, and paid services before mastering the fundamentals. But here is the truth: if your lead generation system is too costly, every failed lead feels like a financial setback. On the flip side, if you learn to generate leads affordably, you give yourself room to experiment, grow, and refine your process.

Here is how to do it:
1. Start with Organic Marketing: Tap into your personal network, use social media, and leverage local SEO. These methods cost time, not money.
2. Master Follow-Ups: Leads do not convert immediately. Consistent follow-up increases your conversion rate without increasing your costs.
3. Track Your Lead Costs: From day one, know how much you are spending to generate each lead. The lower that number, the more room you have to learn from mistakes.

Becoming a great agent takes time. The more efficiently you generate leads, the longer you can stay in the game, even when deals do not close. Build a system that allows for learning, and success will follow.

12/17/2024

Hard Truth About Real Estate Struggles...

When I struggle in my real estate business, it is usually because I know I could be doing more but choose not to. It is a tough realization, but it is one I have faced more than once. Instead of taking action, I catch myself blaming outside factors like “the market is slow” or “leads are bad.”

Here is the truth no one likes to admit: most of our struggles are self-inflicted. It is easier to blame the market, the leads, or even your brokerage than to look in the mirror and ask, “What could I be doing better right now?” For me, it often comes down to consistent follow-up, sticking to a daily schedule, or taking on those small, boring tasks that do not feel urgent—but they are.

If you have ever felt this way, you are not alone. The difference between agents who break through and those who stay stuck is that breakthrough agents recognize the pattern and make changes. They stop waiting for things to “get better” and start doing the uncomfortable work.

Here is what has helped me shift my mindset:
1. Daily Reflection: Ask yourself, “What did I avoid doing today that could have moved my business forward?”
2. Action Over Excuses: If you feel stuck, pick one thing you have been putting off and do it. Send that follow-up message, make that call, or schedule that content post.
3. Stop Blaming, Start Owning: When you blame outside factors, you give away control. When you take ownership, you take control back.

Success in real estate is not just about strategy—it is about personal responsibility. No one else is going to do the work for you. The faster you own that, the faster you will move forward.

12/06/2024

The Real Secret Behind Great Real Estate Agents...

Great real estate agents do not start out that way. Most begin as inexperienced, making mistakes and learning the hard way. The difference is they put in the reps to improve over time.

Every call, showing, and negotiation is a chance to get better. Those who embrace the process and keep pushing, even when things are tough, eventually grow into the agents others admire. It is not about being naturally talented—it is about being willing to learn, adapt, and stay consistent.

If you are struggling as a new or growing agent, remember this: every "great" agent once stood where you are now. Keep showing up, and over time, the work will pay off.

12/05/2024

Starting as a new real estate agent can feel overwhelming. You are at a disadvantage compared to seasoned agents with established networks and experience. The truth is, there is no way around it. The key is to own it and focus on what you can control.

The only way to level the playing field is to outwork those who already have the edge. This means committing to learning, putting in the hours, and staying consistent. Attend every training session you can, call more leads, and show up ready to solve problems for your clients.

Experience will come with time, but effort and persistence are what will set you apart early in your career. Remember, the gap between new and experienced agents is not insurmountable—it just takes a little extra grit to close it.

12/05/2024

Firing Zillow Gave Us Back Control...

Firing Zillow came with one unexpected benefit—we gained control over when new leads would be calling. Without the constant flow of unfiltered leads coming at all hours, we were able to create a more predictable and manageable schedule.

This shift allowed us to focus on higher-quality leads generated through systems we controlled, like targeted marketing and personalized outreach. Not only did this improve lead quality, but it also gave us back control of our time, making it easier to balance client work and personal life.

Sometimes, stepping away from big platforms can feel risky, but the reward is having more ownership over your business and schedule. If you feel like your time is being dictated by lead providers, it might be worth exploring other options.

Real Estate Broker Josh Ries

02/12/2025

02/11/2025

02/10/2025

02/10/2025

02/08/2025

02/07/2025

02/07/2025

12/18/2024

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12/06/2024

12/05/2024

12/05/2024

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