Flying Bicycle Creative

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Bozeman, MT
Flying Bicycle Creative

Creative linchpin for hire. Nails brand development and content strategy to craft killer copy. Helps agencies and indy designers work with bigger clients.

08/06/2025

I thought Flying Bicycle Creative already *was* a member of but derp sure wasn’t. Rectified!

02/17/2025

Non-profits…eek. The funding freeze just imperiled your grants.

You need to reach out hard to dazzle private foundations and donors—but how to tell your story?

Enter: *The Brand Anthem.* Brand strategy meets copy. One lean but powerful doc delivers the key persuasive phrases that will elevate your website, emails, and grant forms.

Land the dollars you need and keep more of the ones you have, sparing yourself from the stress and expense of constantly reinventing the wheel.

We'll keep it scrappy because that's what this time calls for. One meeting, one month (or less). $8k up front, price good thru February. First paid, first served. This won’t be on my site, and it will book out, email me to secure your spot first!

(And if you know of a non-profit who could benefit, please send this to them!)

02/01/2022

Last one, I promise. ⁣
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Full disclosure: this is not my go-to copy move, personally. But if you’re still struggling to turn the “we” in your headline to a “you,” it could be the trick you need.⁣
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How’d it go?⁣
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Ps. Did I just age the living crap out of myself with these examples? Anybody else remember that Bud commercial?

01/26/2022

Did your we/you swap last week come out a little clunky? Happens! Workaround:⁣
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You can say “you” without using the word “you” (but also technically using “you” if you diagram the sentence which I started doing for funsies in second grade because I already had a lush unibrow and, well, you see where that scrawny little train was heading.) ⁣
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Anywhoo. When the you is “silent,” it’s called an imperative sentence—but you can just think of it as a shortcut to snappy, reader-focused copy. ⁣
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Did you switch it up yet? Do it now! Before it slips away like my unibrow phase. ⁣
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Hate it? Hit me where you get stuck and I’ll give you your next best creative nudge. ⁣

Love it? Shoot me your beautiful updated thinger, and let me know how it goes!

01/17/2022

Ditch the word “we” in any leading headline—it’ll upgrade your marketing in under a minute. ⁣
I know: the do-gooder urge to explain your org right off the bat. ⁣
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But Southern class is putting the reader first—you can talk about you later. (If you’re reading this post, it’s because I’m talking about you, not me.) ⁣
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Watch: ⁣
“We do expert makeovers for unfashionable gerbils.” ⁣
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Swap: ⁣
“You’re a fashion “do”. Now, your gerbil is too.” ⁣
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Introductory headlines are what people read most, so headlines are an impactful place to start. But wherever you flip “we” for “you”, your copy will hustle harder—while sounding less salesy. ⁣
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So when you’re tempted to say, “We provide” in your proposal, try “you recieve.” If you want to write “we’ve got experience,” say “you’ll benefit from our experience” instead.⁣
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(Is this the only way to write a headline? Perish the thought. ⁣But if you’ve got a pesky “we” already, it’s a simple upgrade you can pop into action tuh-day.)

01/10/2022

Strategy means never having to cater lunch for your 9am creative review again.⁣
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Because strategy turns your committee into your team. Instead of splintering over individual preferences, everyone rallies to support your strategy. ⁣
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With strategy, no one’s feelings get hurt. There are no winners, losers, favorites, or compromises. The strategy makes those calls, not any one individual.⁣
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With strategy, you don’t toss and turn all night fretting if this is *really* your best move. (Your strategist already did that for you.) ⁣
⁣A little strategy goes a long way. Brand guides save you years of meetings. Language guides save you years of editing. A campaign strategy lasts the life of the campaign. Content strategy guides your whole website launch (and maybe a few revamps, too.) ⁣
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Strategy just plain saves you. So ditch lunch, rustle up some , and wrap that review up before the sugar high even hits.
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01/03/2022

Great writing does not make great copy. (At least not on its own.) ⁣
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A clever line gets lost on busy parents. ⁣
Poetic subtlety isn’t right for no-nonsense vets. ⁣
And perfect prose flops if you’ve missed what makes your thing so appealing. ⁣
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If I only get an hour to write something, then 45 minutes goes towards figuring out the reader—what they need in that moment and how you can give it to them. ⁣
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Copywriting is a craft, for sure. ⁣
But the true crafts(wo)manship here isn’t just a “way with words”—it’s knowing how to build those words the structure to make them work. Hard.

06/02/2021

So damn grateful I got a little fired in May 2008. (Don’t worry, turned my former employer into my biggest client for years.) Big thanks and overlong hugs to everyone who helped heft this bicycle into the sky.

06/01/2021

The Eating Disorder Center of Montana didn’t massively expand last year because I crafted their brand strategy. They did so because they USED that brand strategy. ⁣
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(I mean, among other things. Not hogging all the credit here.) ⁣
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This was the most prescriptive, detailed strategy I’ve built yet. The sensitivity of the topic demanded it. Knowing that EDC planned to hire top talent, I tailored the strategy for advanced professionals who would relish the high degree of nuance and detail. Tori Pintar, their social media strategist, called the audience insights section “a storyteller’s dream”, which I’ve been annoyingly smug about since. ⁣
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Tori especially made it her mission to live and breathe the brand strategy, referencing it often. She not only brought this brand to life, but had it hitting the road running in full glory. Supported by her faithful brand adherence, EDC has already doubled their staff and expanded their facility since we started. (Note: there was an entire pandemic rolled in there.) ⁣
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She’s a brand strategist’s dream.

05/25/2021

You perform miracles. ⁣
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To me, and to the people you serve. ⁣
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But to you, it’s just a lot of hard work. And hard-won knowledge. ⁣
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Of course you know your organization is special and good. But when your whole team is eyebrows-deep in complementary condoms or wildlife corridor maps or sustainable dog toys, it’s tough to articulate exactly how. ⁣
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When you’re driven and ever-evolving, it’s easy to forget ⁣
that what you’ve already learned is expertise. ⁣
That what you’ve already done is worthy achievement. ⁣
And that your mission marks a revolution. ⁣
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It’s hard to see how the things you do every day, are anything but everyday. ⁣
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But that’s where your brand is. And that’s what my role is—to write the prescription that will let the whole team see it: ⁣
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Your brilliance, revealed anew.

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Bozeman, MT

Website

http://flyingbicyclecreative.com/

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