The Blended Group

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The Blended Group A Fresh New Blend of Music, People, Lifestyles

Founded in 2004 by a team of college nightlife personalities, Blended began as a nightlife movement to create an outlet for students in need of a nightlife escape outside college campuses. These young entrepreneurs realized that the nightlife movement quickly evolved into a lifestyles culture that now spans into hosting events for nearly a thousand people every single week and management of brands. With a reach that spans most of Southern California, Blended has certainly become a powerhouse in the nightlife entertainment scene with a team of over twenty passionate nightlife entrepreneurs who, as a team, create some of the scene’s most talked about events. Following our success with our weekly nightlife culture, we have expanded our talent to now include a full service event planning and marketing entity, event planning, creative advertising and brand awareness, and artist/talent management.

10/13/2026

Better luck next time! ☺️

10/08/2026

If you're trying to stay consistent with your content without feeling like you’re constantly glued to your phone, you're in the right place 👇

Save this guide for your next content planning sesh and use it to build the ultimate anti-burnout creator routine ✨️

Now we want to hear from you! What's one content creation habit you swear by? Drop yours in the comments below - you never know who you might help 👀

10/07/2026

We’ve had some new faces join The Blended Group fam over the last few weeks! Drop a 👋 in the comments below and help us welcome them to the community ❤️

10/06/2026

It really be like that sometimes 😅

10/03/2026

We’re not sugarcoating it anymore — if a brand deal seems too good to be true, it probably is 👀

Before you sign your next contract, you need to know exactly what you’re agreeing to. Deliverables, timelines, revisions, product ownership, usage rights, etc etc… the fine print really can change everything.

Save this for the next time a brand partnership contract hits your inbox 📩

September was one for the books! ✅So many great campaigns brought to life in the past month and we can’t wait to see wha...
09/30/2026

September was one for the books! ✅

So many great campaigns brought to life in the past month and we can’t wait to see what October has in store! Maybe something spooky is on the agenda? 👀🎃

Go show all of our creators some love and drop in the comments your dream brand to collab with! 👇

You know the name in your inbox. Now meet the face behind it 😉Meet our talent managers! The people behind the brand deal...
09/29/2026

You know the name in your inbox. Now meet the face behind it 😉

Meet our talent managers! The people behind the brand deals, creator partnerships, and the 36284 email threads sitting in your inbox

Swipe through to get to know the team a little bit better (and learn a few things you probably didn’t need to know but now do 😂) and drop a 👋 in the comments below to say hello!

09/25/2026

Alyssa has a very important question to ask all of you! Stay till the end and drop your recs in the comments below 🎬️👇️

I'd be lying if I said I didn't want to know too - signed, the social media girl

Raise your hand if you’ve been personally victimized by the IG algorithm 🙋‍♀️But it’s time we settle this once and for a...
09/23/2026

Raise your hand if you’ve been personally victimized by the IG algorithm 🙋‍♀️

But it’s time we settle this once and for all… because if we don’t tell you the truth, who will? 👇

Maybe the algorithm isn’t the only one to blame. Maybe we need to have a little chat about your content.

We asked our talent managers what actually makes a creator stand out in a very, VERY crowded feed, and here is what they said. All out of love, of course 💖

Now it’s your turn to be honest: which one will you be working on first?

09/22/2026

To say Andrew is ready would be an understatement 🤣

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Brea, CA

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