The Blended Group

The Blended Group A Fresh New Blend of Music, People, Lifestyles

Founded in 2004 by a team of college nightlife personalities, Blended began as a nightlife movement to create an outlet for students in need of a nightlife escape outside college campuses. These young entrepreneurs realized that the nightlife movement quickly evolved into a lifestyles culture that now spans into hosting events for nearly a thousand people every single week and management of brand

s. With a reach that spans most of Southern California, Blended has certainly become a powerhouse in the nightlife entertainment scene with a team of over twenty passionate nightlife entrepreneurs who, as a team, create some of the scene’s most talked about events. Following our success with our weekly nightlife culture, we have expanded our talent to now include a full service event planning and marketing entity, event planning, creative advertising and brand awareness, and artist/talent management.

08/27/2026

Just listening to clips of the same song 100 times in a row 😭 pls give our ears a break

5 things that aren’t as important in your content creator journey as you may think 👀Are they nice to have? Sure.Required...
08/26/2026

5 things that aren’t as important in your content creator journey as you may think 👀

Are they nice to have? Sure.
Required to land great brand deals? Nah 🙅‍♂️

If you’re seeing this, this is your sign to stop waiting until you check off every single box to start reaching out to brands. You never know who’s going to see your potential and decide to take a chance on you ✨

08/25/2026

5 things we think are very worth the money for brands looking to build better creator partnerships and ultimately see more $$$

What would you add to the list? Let us know in the comments below! ⬇️

You’ve probably seen a few of these names before 👀Brb currently reminiscing on all the incredible collaborations we’ve h...
08/20/2026

You’ve probably seen a few of these names before 👀

Brb currently reminiscing on all the incredible collaborations we’ve helped bring to life over the years 🥹 If you’re a creator and you want to work with brands like this, head to the link in our bio to learn more or email [email protected] to introduce yourself!

08/18/2026

Just influencer marketing things ✨️

If there’s one thing we can all agree on, it's that our screen times are getting a little out of hand 🫠 Can you relate to any of these? Let us know in the comments below!

08/15/2026

Propaganda declined 🫡

There’s a LOT of outdated advice out there about what makes you, as a content creator, “valuable” to brands. We’re here to tell you what really does matter:

✨ An engaged audience that trusts your recommendations
✨ Knowing how to make content that connects with people
✨ A recognizable personal brand
✨ A strong point of view that sets you apart
✨� Consistency
✨ Being reliable and easy to work with
✨ Knowing your worth

So yes, while it’s true that brands are buying access to your audience, they’re also investing in your ability to influence it.

You became a content creator to… well, create. Not to spend your days negotiating rates, analyzing contracts, and managi...
08/14/2026

You became a content creator to… well, create. Not to spend your days negotiating rates, analyzing contracts, and managing brand partnerships 🫠

If the business side is starting to put creating on the back burner, it might be time to bring in some backup!

Do any of these sound familiar?

08/13/2026

Our creators really are the backbone of everything we do!

Interested in joining The Blended Group creator network and getting paid to work with large-scale brands like Gigabyte, MSI, and ASUS? Email [email protected] or visit the link in our bio to submit your interest! We can't wait to meet you 📩

08/11/2026

How to ACTUALLY reach out to brands without sounding like you’re copy + pasting the same email to 47 different companies 👀 👇️

In episode 1 of our new series, Behind the Brand Deal, you’ll learn how to:

→ Build a portfolio that sells your work
→ Find the brands that make sense for you AND your audience
→ Write an outreach email that feels personal, without having to spend hours on each one

Once you’ve completed this step (but really, is it ever done?), you’re ready to negotiate your rates! Stay tuned for the next episode to get the step-by-step breakdown.

And don’t forget save this video for your next brand pitch 📩

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Brea, CA

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