Charles Lee Collins

Charles Lee Collins Helping good businesses do better. Fractional CMO. Operator. Systems Thinker. Since 1999.

Charles Lee Collins is founder of PREVA1L, a strategic business consulting company that helps partners and clients start, build and grow their brand faster and with less stress. Since 1999, Charles has been a trusted advisor and strategist to more than 100 industries including Fortune 500 companies, politicians, and local brands. He regularly speaks to audiences ranging from 50 to 2,000 people abo

ut fixing their bottlenecks and scaling to their true potential. Charles' ideas and strategies have been featured in Bank of America Small Business, popular podcasts, and regional magazines, among others. When Charles is not busy working with partners or private clients, he enjoys his time overlanding, traveling and being outdoors as much as possible with his wife Natalie.

Today’s Nugget: We don't get to choose the pain, but we do get to choose how we build from it.
06/29/2026

Today’s Nugget: We don't get to choose the pain, but we do get to choose how we build from it.

Today's Nugget: If you want real growth, put yourself in a position to fail.We keep a bowl on the deck to feed the critt...
06/28/2026

Today's Nugget: If you want real growth, put yourself in a position to fail.

We keep a bowl on the deck to feed the critters.

Usually raccoons or possum, but sometimes those critters are other cats.

Two “other” cats mainly, a Siberian and an orange cat. And Lil Miss Fluffball guards her deck ruthlessly and always runs off the other cats. (Especially the orange one.)

Except yesterday.

See her in the background casually allowing the Siberian to check the bowl?

She’s back there in quiet contemplation like, “It wasn’t long ago I was the skittish kitty checking the bowl for scraps, and now I run the house. I’ll allow it.”

Something very interesting is happening right now with SARCRAFT.We’re not just ranking on Google (and Bing) anymore. Oh ...
04/05/2026

Something very interesting is happening right now with SARCRAFT.

We’re not just ranking on Google (and Bing) anymore. Oh no… we’re showing up inside ChatGPT, Gemini, Claude, and Perplexity… consistently. (Grok is next.)

That didn’t happen by accident.

It’s what happens when you take 16+ years of actual SEO experience (not just watching YouTube videos) and apply it to how modern AI search (AEO/GEO) actually works.

But here’s the part that surprised even me:

Looking at the numbers, we’ve already generated a whopping 60% of last year’s total traffic… just in Q1. And it’s not slowing down. It’s accelerating.

Meaning we are getting…

More visibility.
More rankings.
More reach.

That means we’re helping more people achieve their training goals (and maybe feel a little more safe - or dangerous - in the outdoors).

Plus, we just started focusing more on social media, AND I’m about to start revving the engine on paid ads.

Most businesses haven’t caught on yet.

They’re still playing by old rules in a new search environment.

Maybe you are, too… so, I’m curious…

What would it look like if your business had already hit 60% of last year’s traffic, was growing daily, and you still had 9 more months to go?

Just something to think about.

If you’re happy with your results, keep at it!

If you want some help, message me and let’s talk.

I’ll cut a killer deal for the next 3 people. Any business, any market, any niche.

I’m just particularly fond of helping outdoor businesses. 😊

This is Bob.He had a knife.He had food.He had a phone.None of it worked the way he expected.But he can fix all that in o...
03/24/2026

This is Bob.

He had a knife.
He had food.
He had a phone.

None of it worked the way he expected.

But he can fix all that in one weekend:

Mar 28 - Off-Grid Comm Essentials
Mar 28 - Campfire Cooking
Mar 29 - Bushcraft: Outdoor Knives

Anyone can EAT in the woods. Very few know how to cook well out there. Heck, to most guys “camp cooking” means cold sand...
03/20/2026

Anyone can EAT in the woods. Very few know how to cook well out there.

Heck, to most guys “camp cooking” means cold sandwiches, burnt hot dogs, or (worse) freeze dried “meals”. But, if you can cook a real meal over an open fire, you’re playing a different game. We’ll teach you how to do it right, from coals to cast iron.

https://sarcraft.com/available-courses/food-fire-campfire-cooking-essentials/

(Come hungry, we’ll be eating all day!)

It has been over 16 years since the tornadoes jumped over my house in Michigan, but I still remember it like it was yest...
03/20/2026

It has been over 16 years since the tornadoes jumped over my house in Michigan, but I still remember it like it was yesterday.

My wife was out buying groceries across town and my daughter was at band practice.

That day taught me a vivid and important lesson... if your communication plan depends on a cell tower, you don’t have a plan. You have a liability.

Join us on March 28th and start building your OffGrid Communication plans.

https://sarcraft.com/offgrid-communication-essentials/

Don’t get cut off...

You are absolutely not responsible for any label someone else chooses for you. I am a hero to some. A villain to a few. ...
03/17/2026

You are absolutely not responsible for any label someone else chooses for you.

I am a hero to some.
A villain to a few.
Nothing to others.

(Hey, it’s not just me. I guarantee people think the same about you.)

Through it all, regardless of their chosen label for me…

Right, wrong, good, or bad….

I’m simply me doing the best I can to move forward in the most positive way I know, following God’s nudges and guidance, seeking to love and be loved by those who matter to me and helping whomever asks in the best way I can.

Same as you.

I believe labels separate us from our truth. From each other.

Yes, they can identify our tribe and that can be a glorious thing. But who are we separated from while wearing that label?

I seek a life with no labels. No boundaries. No little boxes.

This is part of why it’s often so difficult for me to talk about what I do or bring to the table.

I don’t like labels.

I’m multi-faceted.
I’m many. I’m me.

To you, I am whatever you say I am.

To me, I am nothing.
To me, I am everything.

Infinite and finite.

Same as you.

I’m me.

And that’s all the label I will ever need.

Worked out today. First time since October. Didn’t die.
03/11/2026

Worked out today.
First time since October.
Didn’t die.

Simple promises With one ravenous womanGrace with wild riches
02/26/2026

Simple promises
With one ravenous woman
Grace with wild riches

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Canton, GA

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Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm

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