Charles Lee Collins

Charles Lee Collins Outdoorsman • Believer • Veteran • Helping people help themselves, in business and in life

Charles Lee Collins is founder of PREVA1L, a strategic business consulting company that helps partners and clients start, build and grow their brand faster and with less stress. Since 1999, Charles has been a trusted advisor and strategist to more than 100 industries including Fortune 500 companies, politicians, and local brands. He regularly speaks to audiences ranging from 50 to 2,000 people abo

ut fixing their bottlenecks and scaling to their true potential. Charles' ideas and strategies have been featured in Bank of America Small Business, popular podcasts, and regional magazines, among others. When Charles is not busy working with partners or private clients, he enjoys his time overlanding, traveling and being outdoors as much as possible with his wife Natalie.

Something very interesting is happening right now with SARCRAFT.We’re not just ranking on Google (and Bing) anymore. Oh ...
04/05/2026

Something very interesting is happening right now with SARCRAFT.

We’re not just ranking on Google (and Bing) anymore. Oh no… we’re showing up inside ChatGPT, Gemini, Claude, and Perplexity… consistently. (Grok is next.)

That didn’t happen by accident.

It’s what happens when you take 16+ years of actual SEO experience (not just watching YouTube videos) and apply it to how modern AI search (AEO/GEO) actually works.

But here’s the part that surprised even me:

Looking at the numbers, we’ve already generated a whopping 60% of last year’s total traffic… just in Q1. And it’s not slowing down. It’s accelerating.

Meaning we are getting…

More visibility.
More rankings.
More reach.

That means we’re helping more people achieve their training goals (and maybe feel a little more safe - or dangerous - in the outdoors).

Plus, we just started focusing more on social media, AND I’m about to start revving the engine on paid ads.

Most businesses haven’t caught on yet.

They’re still playing by old rules in a new search environment.

Maybe you are, too… so, I’m curious…

What would it look like if your business had already hit 60% of last year’s traffic, was growing daily, and you still had 9 more months to go?

Just something to think about.

If you’re happy with your results, keep at it!

If you want some help, message me and let’s talk.

I’ll cut a killer deal for the next 3 people. Any business, any market, any niche.

I’m just particularly fond of helping outdoor businesses. 😊

This is Bob.He had a knife.He had food.He had a phone.None of it worked the way he expected.But he can fix all that in o...
03/24/2026

This is Bob.

He had a knife.
He had food.
He had a phone.

None of it worked the way he expected.

But he can fix all that in one weekend:

Mar 28 - Off-Grid Comm Essentials
Mar 28 - Campfire Cooking
Mar 29 - Bushcraft: Outdoor Knives

Anyone can EAT in the woods. Very few know how to cook well out there. Heck, to most guys “camp cooking” means cold sand...
03/20/2026

Anyone can EAT in the woods. Very few know how to cook well out there.

Heck, to most guys “camp cooking” means cold sandwiches, burnt hot dogs, or (worse) freeze dried “meals”. But, if you can cook a real meal over an open fire, you’re playing a different game. We’ll teach you how to do it right, from coals to cast iron.

https://sarcraft.com/available-courses/food-fire-campfire-cooking-essentials/

(Come hungry, we’ll be eating all day!)

It has been over 16 years since the tornadoes jumped over my house in Michigan, but I still remember it like it was yest...
03/20/2026

It has been over 16 years since the tornadoes jumped over my house in Michigan, but I still remember it like it was yesterday.

My wife was out buying groceries across town and my daughter was at band practice.

That day taught me a vivid and important lesson... if your communication plan depends on a cell tower, you don’t have a plan. You have a liability.

Join us on March 28th and start building your OffGrid Communication plans.

https://sarcraft.com/offgrid-communication-essentials/

Don’t get cut off...

You are absolutely not responsible for any label someone else chooses for you. I am a hero to some. A villain to a few. ...
03/17/2026

You are absolutely not responsible for any label someone else chooses for you.

I am a hero to some.
A villain to a few.
Nothing to others.

(Hey, it’s not just me. I guarantee people think the same about you.)

Through it all, regardless of their chosen label for me…

Right, wrong, good, or bad….

I’m simply me doing the best I can to move forward in the most positive way I know, following God’s nudges and guidance, seeking to love and be loved by those who matter to me and helping whomever asks in the best way I can.

Same as you.

I believe labels separate us from our truth. From each other.

Yes, they can identify our tribe and that can be a glorious thing. But who are we separated from while wearing that label?

I seek a life with no labels. No boundaries. No little boxes.

This is part of why it’s often so difficult for me to talk about what I do or bring to the table.

I don’t like labels.

I’m multi-faceted.
I’m many. I’m me.

To you, I am whatever you say I am.

To me, I am nothing.
To me, I am everything.

Infinite and finite.

Same as you.

I’m me.

And that’s all the label I will ever need.

Worked out today. First time since October. Didn’t die.
03/11/2026

Worked out today.
First time since October.
Didn’t die.

Simple promises With one ravenous womanGrace with wild riches
02/26/2026

Simple promises
With one ravenous woman
Grace with wild riches

💛 If you care about helping seniors fight loneliness and isolation, this is your moment to step up.👉 Listen to Dr. Tom’s...
12/31/2025

💛 If you care about helping seniors fight loneliness and isolation, this is your moment to step up.

👉 Listen to Dr. Tom’s short 3-minute message here: https://realcomm.org/dec-message/

Your support brings hope, connection, and real change. Together, we can make sure no one is left alone.

I'm not usually one for awards or recognition, especially not publicly, but this is a HUGE milestone that means the worl...
12/31/2025

I'm not usually one for awards or recognition, especially not publicly, but this is a HUGE milestone that means the world to me - so I'm sharing my testimony with you!

I've been a Believer my whole life but a heathen for most of it. Yeah, I've done some things and, if you have known me for ~7-10 years or more and think "you've changed"... well, yeah, we all do.

I was that way.
I met Jesus.
Now I'm me.

I have been following/growing in God for a couple of years now, got baptized in August of 2023, and this 60-day celebration is exactly 60 days from when I was last admitted to the hospital (again) with acute respiratory failure with hypoxemia and a side of bronchitis (to keep things extra spicy).

It was there that I fully committed to give at least 10% of my day EVERY day to Kingdom work. Usually more.

Be it listening to a sermon, reading, listening to the Bible, having discussions about God, writing, or building ministry for the Kingdom of God. At least 10% every day.

I am also working toward my goal of "living on 10" where I live on 10% of my income and offer the other 90% in service to the Lord and it was a couple days ago that I realized I'm further along than I realized in that goal, too!

I gotta admit, with my health issues, daily life can be a struggle, the way isn't easy right now, my oxygen levels regularly dip into the 70's and 80's but I have O2 st home and in my faith I have to say it just keeps getting better every day. Even if it feels sometimes like one step forward and two steps back.

This too shall pass and I know I'll get there in the end!

This image is from the app I use and if you're looking for a great app to help you in your walk with God, I highly recommend you try Pray com. It's chock full of faith leaders and messages to keep you in the Word morning, noon, and night!

I use it along with the Bible app constantly.

When you download it, message me and I'll share some of my favorite messages with you... including one I listen to regularly that reminds me how to live like God has planned for us and truly be in His will.

"If you delight yourselves in the things of the Lord, he will give you the desires of your heart."

That's Psalms 37:4, and no it doesn't mean you'll win the lottery... but it does mean if you commit everything you do to the Lord and trust in Him, he will always provide a way. Often even grander than you imagined!

I keep seeing that happen in my life every day.

I would love to see it for you, too.

Please reach out to me if you want to know more or need someone to talk with. I'm still learning and growing, and I can share any of my resources with you so we can learn and grow together.

Much love.

Remind the darkness that you still breathe
11/22/2025

Remind the darkness that you still breathe

These have been the toughest and most comfortable boots I have ever owned, and it’s not even close. (And I have owned a ...
08/07/2025

These have been the toughest and most comfortable boots I have ever owned, and it’s not even close. (And I have owned a lot.)

Sadly, @5.11 no longer makes this style. If I had known they would be discontinued, I woulda bought a dozen pair.

You can see they have taken a massive amount of abuse over the years… but I believe they are finally ready to be retired. Goodbye comfy boots.

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Canton, GA

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