Hans Lacida

02/27/2026

Hey friends, just a quick share since I know a lot of us are in the same boat here in Metro Manila I just put out my working paper: "Economic Realities of a ₱50,000 Salary in Metro Manila" (Public Version 1.0). It's a simple breakdown using 2025 numbers—after deductions, rent, food, commute, bills, etc., how much is really left? Spoiler: not much for savings. Even saving ₱5k a month takes 16+ years to hit ₱1M (and inflation eats into it more). But it also shares real tips like side gigs, building skills, being smart with money, and easy investments (MP2, index funds, REITs) to grow faster.If you're curious what ₱50k actually feels like these days, check it out here: https://doi.org/10.5281/zenodo.16995296 (PDF downloads straight from there).No pressure to read, just thought it'd resonate with some of you. Open to chats about it!

This working paper authored by Hans Lacida provides a comprehensive analysis of the financial challenges faced by single professionals earning a gross monthly income of fifty thousand pesos in Metro Manila. It explores the gap between perceived financial comfort and actual economic constraints in an...

02/09/2026

01/04/2026

Income producing rental property for sale. Manila.

Location.
Sampaloc. Manila.
University Belt area.

Asset.
• Mid size rental property
• Fully occupied
• Modern build
• Multiple floors with rooftop
• Separate water and electric meters per unit

Income.
• Current monthly rental income around ₱164,000
• About USD 2,900 per month
• Stable tenant base

Why this works.
• Consistent demand from universities and hospitals
• Walkable access to food, transport, and daily needs
• Designed for low friction management
• Clean ownership records

Who this fits.
• Local and overseas investors
• OFWs building peso income assets
• Parents planning long term student housing
• Doctors and professionals near hospitals
• Landlords scaling beyond small rentals

Deal structure.
• Direct to owners
• Straightforward transaction

Exact address, full financials, and viewing details shared privately after initial discussion.

DM me if this matches your investment criteria.

10/25/2025

Over 10 years in Google Ads.

- 20+ accounts managed across eCommerce, healthcare, and local services.

- Daily inside Google Ads Editor, optimizing campaigns, fixing inefficiencies, and scaling what works.

After a decade, one truth stands out:

- Data beats opinions.

- Discipline beats luck.

My focus is simple. Drive results through data, not guesses.

- Every keyword, bid, and budget decision has to earn its place.

If you run Google Ads, remember this:

Consistency in tracking, testing, and reporting builds authority and profit.

I am Hanzel aka "hans media buyer" Lacida

Google Ads Manager | 10+ Years Experience

10/06/2025

Over $1M USD in value generated across multiple Google Ads clients.

Mostly U.S.-based, with campaigns also running in Australia and Europe.

This short video shows my real Google Ads manager account not a demo, not a mockup.

Actual client dashboards from 2023.

At ZELDIGITAL, my small boutique marketing firm, we focus on one thing: running high-performing Google Ads for e-commerce, local, and niche brands that want measurable growth.

I'm opening a few new client slots for:
- E-commerce brands on Shopify or WooCommerce

- Furniture or local retail businesses

- SaaS, fintech, or finance products

If you want hands-on campaign management from someone who's driven real results globally, let's connect.

Book a 10 minutes private call: https://tidycal.com/hanslacida/10-private-meeting-only-with-hans

Watch Youtube Video: https://youtu.be/HgHFmAXkRnw?si=TELLGUBroEnmfM4o

Hanzel "Hans" Lacida
Aka Hans Media buyer
Google Ads Growth Strategist | Founder, ZELDIGITAL

Watch Hanzel Lacida (also known as Hans Lacida or PPCHans) walk through a real Google Ads dashboard from 2023.He explains how client campaigns performed, wha...

10/04/2025

Hanzel “Hans” Lacida | Aspiring AI Developer + Google Ads Growth Strategist

From media buying to model building. I’m combining 11+ years of Google Ads experience with new AI development skills to build the next wave of data-driven marketing systems.

Studied AI dev (May–Aug 2025), learned Cursor, and refreshed my coding roots HTML, Java, CSS (since high school).

What I bring together:
• $10M+ managed in Google Ads, 20x+ ROAS achieved
• Built custom dashboards using Looker Studio (Google Data Studio)
• Now exploring Power BI for deeper business intelligence
• Prompt engineering, NLP, automation, API workflows
• Tools: ChatGPT, Gemini, Perplexity, GA4, GTM, CRMs

I believe data is king. And the future is in systems that can read it, analyze it, and act on it, faster than humans.

I’m building that future. Open to AI x Ads collaborations.

09/05/2025

📢 Research Portfolio Now Live

We’ve published 18 peer-reviewed papers — all DOIs verified, 100% open access.

Topics include:
- 📈 Digital Marketing & Google Ads strategy
- 🤖 AI, Crypto & Tech futures
- 🏙 Economic & Societal analysis
- 🧬 Health, Behavior & Society

Each paper blends rigorous research with practical industry insights.

🔗 Explore the full portfolio: https://lnkd.in/gnht3BDF

08/20/2025

ZELDIGITAL is now officially listed on Yellow Pages Philippines.

08/17/2025

I was born in the 90s.
Before I even entered grade school, I was already part of the family business environment.

My father, Uldarico Lacida, ran New Secure Promotions, a regional promotions agency in the Philippines. At that time, everything was traditional. Banners, billboards, posters, mall sampling, and door-to-door campaigns. No internet, no digital. Just people, places, and products.

Our niche was FMCG, and it was a busy one. All six of us siblings were involved in some way. My eldest sisters and brothers worked alongside my father. I was the youngest, but I absorbed everything.

One memory shaped me deeply. I was obsessed with Tamiya during that time. My father noticed and quickly integrated it into one of the brand promotions he handled. Sales increased. Clients were impressed. I was less than 7, but I saw clearly how fast adaptation creates results.

I also remember being the first to test the products or enjoy the food samples. At the time, it was just fun for me. But looking back, those moments were my first lessons in consumer behavior and product positioning.

Later, my father became ill. Eventually, he passed away in 2001. It was not easy for him during those years, handling clients that covered more than a third of the country. He was the go-to person for FMCG product launches. His passing made me reflect even more on the lessons I learned from him: adapt fast, understand people, deliver results.

Fast forward to today.
I’ve carved my own lane in marketing. I’m a Google Ads expert, a performance-driven specialist with over a decade of hands-on experience turning platform changes into competitive advantages.

07/15/2025

Update: New Calctools website 2.0
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A free all-in-one toolkit for budgeting, ads, conversions, health, and more. Over 20+ professional calculators designed for real-world use.

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07/10/2025

🚨 Just shipped something cool — RedScan 🚨
I built this free tool to help freelancers and job seekers avoid sketchy job posts.
Just paste any job listing and instantly get a flag:
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⚠️ It catches unpaid trials, vague pay, scam vibes & more.
No signup. 100% free.

👉 Try it here: https://redscanai.hanslacida.com/

Built this with freelancers in mind — feel free to share with anyone who needs a little protection out there. 💼💻