05/07/2026
I am so appreciative that we have such a great creative resource in LAF Design and Art Studio and Lindsey Franz.
Branding is such a personal thing — and I fully admit I was probably not the easiest client to work with because getting this right mattered so much to me. 😅 And how so we know when it’s right anyway?!
We went back and forth a number of times, and through every revision, idea, and question, Lindsey remained incredibly patient, thoughtful, and professional. What I appreciated most was that she didn’t just “do what I asked.” She truly acted as an advisor. When I had ideas that maybe weren’t the best long-term branding decisions, she respectfully stood her ground and guided me toward something stronger.
At the end of the day, this is what we landed on — a brand that perfectly represents who we are:
📍 rooted between Illinois and Indiana
🌾 grounded in our rural roots
⚙️ built on high capacity, skill, and professionalism
One thing that was really important to me throughout this process was making sure our brand reflected that exceptional expertise and professionalism do not have to come from a major urban city. Businesses in rural communities deserve access to high-quality consulting, training, and operational support too.
In many ways, our rural roots are one of our strengths. They keep us grounded, practical, hardworking, relationship-focused, and able to provide tremendous value without the excessive overhead often tied to large metro firms.
Lindsey absolutely nailed that balance in this brand.
I’m so grateful for the time, creativity, and care she poured into this process to truly get it right for me. And honestly… I cannot wait to get some merch made now. 🔥
If you’re looking for someone who doesn’t just design, but truly helps build a brand with intention and strategy behind it, I can’t recommend her enough.