Wired Island International

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Wired Island International

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Wired Island is a specialized PR and digital marketing agency for global B2B tech innovators.

At the intersection of paid, owned and earned media, we provide content-led marketing solutions for companies to build brands and increase visibility. We’ve cut our teeth working with B2B tech companies – large and small – for more than 25 years. Our clients are based in Silicon Valley, the tech centers of Europe and Israel to the far reaches of Asia. They all share a common goal – to reach technically-savvy audiences. We work with engineers, PhD’s, young entrepreneurs as well as seasoned CEOs to develop compelling messages to tell their intricate stories and resonate with key audiences. We know tech PR and marketing because we’ve lived it from the trenches on up. How companies communicate and influence has evolved over the years and Wired Island has grown with it. Built on a long track record of success in traditional PR and earned media (with the Rolodexes to prove it), we have integrated additional and relevant skills and services to ensure our clients’ messages stand out in today’s dynamic and noisy environment. With content as a foundation, we apply best practices in digital marketing, SEO/SEM, digital design and lead generation to provide fully integrated communications programs that support our clients’ business goals. Based on many years of working with global clients, Wired Island has particular expertise in helping international start-ups, scale-ups, and mid-stage companies establish a presence and build awareness in the US market. Our client roster features a range of start-ups who leverage our experience, contacts and content development skills to hit the ground running when they are all ready to expand to the US.

09/21/2026

Happy birthday to — one of the original “Islanders,” now getting back to basics with some well-deserved island time. 🌴

This photo says it pretty well: slowing down, soaking it in and spending time with the people who matter most.

We’re so grateful for Rebecca and everything she brings to Wired Island and our clients every day. Hope you’re enjoying every minute!

07/01/2026

We are so proud to share that our own Mike Sottak has been named Rotarian of the Year by the historic Rotary Club of Charleston last night, receiving the Bill Hall Rotarian of the Year Award.

This is an especially meaningful award as it is presented in memory and honor of Bill Hall, founder of Hall’s Restaurant Group and a dedicated Rotarian for more than 34 years. Bill lived Rotary’s motto, “Service Above Self,” and was a huge, positive member of the local community.

Beside the fact that Halls Chophouse is one of our favorite gathering spots in downtown Charleston, being associated with Bill Hall puts Mike in excellent company.

Mike was honored for all of his behind-the-scenes work helping highlight all the good work the club does in the community and helping tell the stories that deserve to be told. In other words, exactly what he does every day for Wired Island clients!

We’re proud to celebrate Mike not only for this honor, but for the generous, thoughtful, roll-up-your-sleeves spirit behind it. Community work has always been part of who we are at Wired Island, and this is a wonderful reminder that communications can be a force for good well beyond client work.

Congratulations, Mike — well deserved!

05/13/2026

The way people discover companies is changing rapidly. Now we have to communicate to both humans and machines. Generative Engine Optimization is what we hear it referred to most often and it is the new frontier in PR.

Together with the team from The Collectivist Agency we have produced a new PR Manager’s Guide to GEO.

The report makes it clear that AI isn’t just reshaping search, it is becoming a critical part of how a company manages reputation and visiblity. This is making PR more critical than ever.

Research cited in the report shows that earned media is highly authoritative in AI outputs, accounting for more than 70% of sources in some categories. The second factor is consistency - as AI engines primarily look to the last 12 months for reference.

Mike Sottak explains in an excerpt from the report: The outlets that will matter most are the ones seen as authoritative for those searches, what we’d call vertical industry publications, like those focused on manufacturing or insurance. We help define the top-tier publications in your industry and go after those.

That aligns with what we see working for our clients every day. Success isn’t about being everywhere—it’s about being in the right places, with the right message, consistently.

If you’re thinking about how your company shows up in AI tools like ChatGPT or Google AI Overviews, this report is a great place to start.

https://www.collectivist.agency/insights/pr-marketing-managers-guide-to-geo-generative-engine-optimisation/

05/07/2026

Growth is always exciting and when you are a small, tightknit team like we are, it is even more impactful.

For the last few months, we have had two new "islanders" join our team and hit the ground running. We have been so busy we are just now getting around to finally formally announcing them! We’re pleased to welcome Paula Larson and Lesley Rayer to the Wired Island team.

Both Paula and Lesley bring deep experience in B2B technology communications along with the wisdom and good sense of judgment that comes from having “done it all.”

Paula has had a long and successful career in high-tech PR, including many years at leading Silicon Valley agencies. Based out of California, she brings strong media relationships, strategic account leadership experience, and deep knowledge of the semiconductor and B2B tech ecosystem.

Lesley previously worked with us at Cadence back in the day and brings broad operational and communications experience. She’s based in Austin and is bringing us smart operational support for both the agency and our clients.

Wired Island has been fortunate to always be able to operate with a streamlined, senior-led model, and that continues with these additions who strengthen our ability to deliver thoughtful strategy and disciplined ex*****on for our clients.

Please join us in welcoming Paula and Lesley to Wired Island.

04/15/2026

Last summer, we partnered with eyeo to introduce a new approach to image sensing. Wired Island helped bring their story to market alongside their €15M seed round.

That initial launch did what it was supposed to do:
it put eyeo on the map with the right media, the right narrative, and the right audience at a critical moment in their growth. Now, we’re excited to continue the journey.

eyeo has officially retained Wired Island to support ongoing PR and communications as they move from early visibility into sustained market presence!

This is where the work really begins. In deep tech, a single announcement isn’t enough. Building credibility means showing up consistently, educating the market, contributing to industry conversations, and reinforcing why the technology matters over time.

eyeo is tackling a fundamental challenge in imaging—rethinking how cameras capture light—and we’re looking forward to helping them continue to shape that story as the company scales.

More to come!

04/08/2026

Synaptics is helping shape two of the most important conversations in industrial AI right now—featured in the March edition of EE Times - Electronic Engineering Times.

First: how predictive maintenance is evolving.
As AI moves closer to the machine, the industry is still working through a fundamental question—where should intelligence live? From sensors to gateways to the cloud, Synaptics brings a clear perspective: it’s not one place, it’s a distributed, heterogeneous approach that reflects real-world complexity.

Second: what it actually takes to run AI at the edge.
In a contributed article, Synaptics outlines the shift from centralized AI to always-on, real-time intelligence embedded directly into industrial systems—driven by latency, data volume, and security requirements. The takeaway is clear: silicon choices and system architecture are becoming just as critical as the models themselves.

Across both pieces, one theme stands out:
AI in industrial environments is moving from experimentation to deployment—and the decisions being made now will define how it scales.

Great to see Synaptics contributing both perspective and leadership to these discussions.

Read the full edition here: https://www.eetimes.com/ee-times-europe-magazine-march-2026/

Address

997 Morrison Drive, Suite 200
Charleston, SC
29403

Website

http://wiredislandpr.com/

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