The Brand Building Shop

10/08/2024

Proud moment alert! 🚀 The Brand Building Shop was at the White House, adding our voice to conversations on creative industries, sustainability, and community growth.

Big thanks to Lorena Patterson and the NC Hispanic Chamber of Commerce for bringing this opportunity to life! 🌟

08/25/2024

Some images from our new project for . The biggest challenge has been to summarize the huge and amazing job this organization is making in the areas of mental health and substance use.
This pioneering organization in Charlotte, NC, invited us to participatepate in their 65th Anniversary campaign.

The only way to tell such a complex mix of emotions, journeys, and feeling was through dance. This gave us the chance to work with the talented choreographer .bree from .

Directed by
Camera by
Produced by

Stay tuned for more.

03/22/2024

Some images of the dress rehearsal for organized by
We will be sponsoring the event by providing a Brand Development process to one of the amazing nonprofits participating this year.

03/04/2024

12/24/2023

What if you could have for Christmas one of these film versions?

11/21/2023

Our Chief Storytelling Strategist and CEO, talked with various nonprofits about Strategic Storytelling and Brand-Building for the Third Sector, at .
How you present your story has direct strategic implications and could position your organization as a brand, making it more appealing to your beneficiaries, donors and volunteers.

01/28/2023

Check the 7 benefits that good storytelling can bring to your brand .

01/09/2023

“If you stand for nothing, you’ll fall for anything.”
This quote applies to brands as well. When a brand lacks character it becomes invisible, diluted in the crowd.
That’s why you must build a personality that makes your brand stand out so it can be heard.

01/06/2023

Who’s the hero in your brand storytelling? Not you, sorry. But you play a vital role in it. See hoy you can help your client by NOT being the hero.

01/04/2023

The essence of effective storytelling relies on two elements: a goal and an obstacle.

The fact that we enjoy a story is because we empathize with the idea of someone overcoming their obstacles to achieve what they want.

And that, dear friends, is what brands need to emotionally engage with people.

So here’s a little description of how these two elements can play in your favor when designing your brand storytelling.

01/02/2023

Here’s a little game to set the mood:

The year starts, and you have a blank page to write your story.
If this was a movie, what is the first phrase you’d say to tackle 2023?
Share it in the comments and then scroll to see how the scene continues.

Mention someone who should write their first page.

#2023

01/02/2023