01/29/2026
RAVING FANS.......OR NOT:
It's no longer good enough to have satisfied customers. You need raving fans to sing your praises. You might think...what's the difference? The difference is that raving fans, unlike satisfied customers, become part of your sales force. They tell friends, family and co-workers about your service and your products. And, of course, good things happen!
It is about a unique and unexpected creation. When service people are asked to give more, they often think, "I'm already doing the best I can." But if asked to pleasantly surprise more customers, they feel less like worker bees and more like fireflies. And when employees get to create, not just perform, they feel prized. This refreshingly novel brand of service leaves customers more than cheaply entertained—it leaves them richly stirred.
It's truly a "fresh look" about how you can differentiate your company from the competition by making your service culture memorable and "value-unique".