Esther and Elsa

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Esther and Elsa Consulting firm offering planning and management for pop-up shops and markets.

shop and studio, specializing in what to wear, how to wear it, and where to wear it.

That vendor newsletter collecting dust in your inbox? You might want to open it. We announce some of the big stuff there...
09/17/2026

That vendor newsletter collecting dust in your inbox? You might want to open it. We announce some of the big stuff there first, including new opportunities, application updates and other things worth knowing before they make their way anywhere else.

It’s also one of the easiest ways to get where you need to go. Applications, orientation registration, important dates and Vendor Portal links are all right there.

Basically, we do the digging so you don’t have to. Next time you see Esther & Elsa in your inbox, give it a click. There’s probably a reason we’re emailing you.

Third Wednesdays Virtual Vendor Orientation is tomorrow, September 16th at 6 PM.If you’re new to Esther & Elsa, orientat...
09/15/2026

Third Wednesdays Virtual Vendor Orientation is tomorrow, September 16th at 6 PM.

If you’re new to Esther & Elsa, orientation is required before your first pop-up with us. We’ll walk through what to expect, how our events work and the things you’ll want to know before your first market day.

Already attended orientation this year? You’re all set. This one’s for the newcomers.

Wednesday, September 16th | 6 PM
Virtual Vendor Orientation
Link is in your Vendor Portal.

When we’re building a vendor lineup, we’re looking at the whole picture. How many businesses are selling similar product...
09/08/2026

When we’re building a vendor lineup, we’re looking at the whole picture. How many businesses are selling similar products? What’s missing? Where are we seeing something new? Does the mix give shoppers a reason to keep exploring?

Because accepting another jewelry business or vintage seller doesn’t just affect that one application. It affects every other business selling alongside them.

There’s a lot happening between “applications closed” and “you’ve been accepted.” And that’s exactly how it should be.

Front Porch is this Saturday, so this is your reminder to get the market-day stuff out of your brain and onto your check...
09/03/2026

Front Porch is this Saturday, so this is your reminder to get the market-day stuff out of your brain and onto your checklist.

✔️ Check your inventory and load up your best sellers
✔️ Charge your card reader + portable chargers
✔️ Pack your tent weights and market-day setup
✔️ Double-check your signage and pricing
✔️ Bring plenty of water + whatever you need to stay comfortable
✔️ Have a plan for sharing that you’re at The Porch before AND during the market

And maybe don’t wait until Friday night to find out where your tablecloth is.

See you Saturday. ☺️

New month. Fresh reminders. Let’s take a look at what September has in store for you.TODAY 9/1: Virtual Vendor Orientati...
09/01/2026

New month. Fresh reminders. Let’s take a look at what September has in store for you.

TODAY 9/1: Virtual Vendor Orientation at 12 PM
Tuesday 9/8: November Front Porch + Commonwealth Fall Fest applications close
Wednesday 9/16: Virtual Vendor Orientation at 6 PM
Tuesday 9/22: Shop Small Saturday applications close
Thursday 9/24: Co-Working & Community at 6 PM

If you’re new to Esther & Elsa, Vendor Orientation is a mandatory stop before your first pop-up with us. You’ve got two chances to knock it out this month.

We’re also closing applications for two of our biggest remaining opportunities of the season, so don’t let those deadlines sneak past you.

Then, come hang with us at Co-Working & Community. Bring your questions, bring your laptop, or bring the admin work you’ve been avoiding. We’ll see you there.

08/27/2026

Welcome to another episode of “Jordan Explains It All.” Today’s lesson: Vendor Orientation. Why do we do it? Why is it mandatory? And when is the next one? (It’s next Tuesday. 😉)

If you learned something new watching this one, drop it in the comments. Advice for first-timers? Add it to the comments. Just wanna say “thank you, Jordan?” Comments. We’ll see ya there. ☺️

If you’re a small business owner, September might feel like November. You’re prepping fall markets while thinking about ...
08/25/2026

If you’re a small business owner, September might feel like November. You’re prepping fall markets while thinking about holiday inventory while trying to remember what month you’re actually living in.

So here’s your reminder from people who spend a lot of time looking at market calendars: look ahead now. Check your application deadlines, map out the dates you’ve already committed to and leave yourself some room to actually run your business between them.

Your October self would probably appreciate it. 😉

A few topics we’ve touched on during our first two Co-Working & Community sessions this summer:🧾 accounting woes🗂️ inven...
08/20/2026

A few topics we’ve touched on during our first two Co-Working & Community sessions this summer:

🧾 accounting woes
🗂️ inventory management
🛍️ product packaging
📲 social media
🫖 market gossip (jk 🤭)

Two spots left for our next session this evening. DM us to join. Bring your laptop. Bring a snack. Bring yourself. We’re all in this together.

It’s a twofer Tuesday here at Vendor HQ because we’ve got two reminders for you this week.📋 Third Wednesdays Virtual Ven...
08/18/2026

It’s a twofer Tuesday here at Vendor HQ because we’ve got two reminders for you this week.

📋 Third Wednesdays Virtual Vendor Orientation is tomorrow, Wednesday, August 19th at 6 PM. Head over to the Orientation tab in your Vendor Portal to join.

💻 Co-Working & Community is back this Thursday, August 20th from 6 PM to 8 PM. DM us for the link to RSVP. The session is free, but spaces are limited.

Want to get opportunities and reminders before the gram? Make sure you’re subscribed to our vendor email list to get the links delivered straight to your inbox. Tap on the Vendor HQ📍 link in our bio to create your account today.

08/06/2026

Ever wonder why we ask for your sales after every market?

It’s not just for our records. The data you share helps us advocate for our vendors, strengthen our markets, and create more opportunities for small businesses to succeed.

Jordan explains it all in today’s video. Thanks for helping us tell the story behind the numbers. And don’t forget to submit your sales. 😉

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Charlotte, NC

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