Dana's Desk

Dana's Desk As a former wedding and event planner, I know firsthand the importance of balancing creativity with organization.

Let me help you take care of the administrative tasks so you can focus on nurturing your big dreams and executing the steps needed to grow.

08/19/2026

Wedding pros, this is the part I wish more of you knew: I’m not on Pinterest right now. I pinned this content weeks ago, and it’s still out there getting found by couples searching for exactly what you offer, while I’m grabbing coffee and walking into my day.

That’s the difference between social media and a search engine. Instagram needs you present, posting, showing up daily to stay seen. Pinterest works whether you opened the app today or not.

If you’re tired of the daily grind just to stay visible during your busiest season, this is the shift. Pinned once, found for months, couples coming to you in the background. 🤍

The emoji keyboard has 3,000+ options and somehow still doesn’t have a “plum and olive tablescape” emoji, a “veil in the...
08/14/2026

The emoji keyboard has 3,000+ options and somehow still doesn’t have a “plum and olive tablescape” emoji, a “veil in the wind” one, “sparkler exit at 10pm”, or “first look, groom crying.”

Wedding pros live and work in the specifics of the exact color palette, the exact venue vibe, the exact moment. The emoji keyboard has us captioning it all with 💐📷💒.

Petition to add these to the next update. What wedding emoji are we missing? Drop it in the comments, I want to hear yours. 👇

Think about how it actually plays out. A couple finds you on Instagram, then goes looking for proof somewhere else (revi...
07/31/2026

Think about how it actually plays out. A couple finds you on Instagram, then goes looking for proof somewhere else (reviews, other people’s real experiences) and by the time they’ve tracked down your website they’ve also come across three other vendors doing something similar.

Pinterest works differently because people show up already in planning mode. 75% say they’re actively looking to buy while they’re on the platform, and 96% of top searches don’t include a brand name at all. So when someone searches “romantic vineyard wedding,” the vendor who shows up wins a couple who had no idea she existed ten seconds earlier.

None of this means you should quit Instagram. It means you should stop asking it to carry the whole funnel by itself.

Comment PIN and I’ll send you the guide: Pinterest as Your 24/7 Sales Funnel.

Do not join the Styled Pin Collection.I mean it. Here’s why…One conversation about Pinterest strategy and people’s entir...
07/20/2026

Do not join the Styled Pin Collection.

I mean it. Here’s why…One conversation about Pinterest strategy and people’s entire relationship with marketing changes. Every single time.

Follow if you want Pinterest working for you without the constant hustle. And if that’s not where you are yet (no hard feelings). 👋

Link in bio, or comment PINS and I’ll send it to you. 👇

Every Pinterest strategy I build for a wedding pro runs through the same four filters. That’s what the VEIL Method is, a...
07/15/2026

Every Pinterest strategy I build for a wedding pro runs through the same four filters. That’s what the VEIL Method is, a framework for making sure the pins you’re spending time on actually do the work. Most Pinterest advice focuses on one piece at a time: better pins, better keywords, more consistency. Those are all tactics, but visibility alone doesn’t book weddings, you need all four pieces working together.

The VEIL Method makes sure every pin does four things at once: shows up in search, works long-term, points somewhere specific, and moves couples toward inquiry.
Save this for the next time your Pinterest feels scattered. Comment PINS and I’ll send you the anatomy of a pin that hits all four.

pinterestforbusiness weddingbusiness

You can’t win Pinterest by working harder. You win it by understanding what it actually is.Instagram is a feed. Its whol...
07/12/2026

You can’t win Pinterest by working harder. You win it by understanding what it actually is.

Instagram is a feed. Its whole job is to keep people scrolling. Every post has a 48-hour lifespan and then it’s gone.

Pinterest is a search engine. Its whole job is to answer questions couples are actively typing. A pin you make this week can still be surfacing for a couple 18 months from now.

Wedding pros who treat Pinterest like Instagram burn out chasing metrics that don’t apply. Wedding pros who treat it like Google (like a search library) build visibility that compounds while they sleep.

Save this the next time your Pinterest feels quiet. Then send it to a wedding pro who’s still trying to “go viral” on the wrong platform.

Pinterest handed wedding pros a cheat sheet for fall, and most people scrolled past it. These five searches are climbing...
07/09/2026

Pinterest handed wedding pros a cheat sheet for fall, and most people scrolled past it. These five searches are climbing right now, plum and olive, opalite details, café engagement sessions, and the pros who put these exact words on their boards this month are the ones who’ll get found.

Save this so you have it when you batch your pins.

Comment PIN and I’ll send the copy-paste keyword list.

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