08/16/2026
Loyalty is built in how you treat people when nothing is going wrong.
It is easy to show up in a crisis. The real loyalty is built in the ordinary weeks. The steady respect. The small consistent care when there is no fire to put out. That is what people remember, and what they stay for.
Grand gestures fade. Consistent proximity lasts. That is the Proximity Effect™.
Save this as your reminder for the week ahead.