07/09/2026
Back at it, building today... and had lunch with a few guys where the whole conversation, the hors d'oeuvre of the day, haha... was people.
Which might sound funny coming from us. We live in a world where AI is rapidly changing how businesses get built. Heck, we run our entire back end through our friend Max, our AI-enabled operating system. We are trying to become AI native. Not a dozen systems tacked together, but one singular system that does it all.
But here is what today's conversation reminded me, friends...
We still have to be the creatives who put the ideas into Max. We still have to be the experience layer that reviews what Max gives back. The tool moves fast, but the thinking, the judgment, the taste... that is still us. That will always be us.
Because at the end of the day, building any big business still comes down to the same 3 ingredients.
People. Process. Purpose.
AI amplifies all three. It replaces none of them.
Just keep building, friends...
Which of the 3 ingredients is your strongest right now? Tell me below. 👇