EarnIt Pro

📦 Supplier guide to thriving on Wayfair
💡 10+ yrs in B2B e-commerce success
🚀 Clarity, growth, and no-nonsense results

08/11/2026

Why Sales Declines Aren’t Just About Product Merges

Why marketplace performance is rarely about one SKU Consulting field notes from a real supplier-account investigation Last September, one of the supplier accounts I consult with received a message from its Wayfair relationship manager.Wayfair had made a merchandising decision to merge several products.The supplier wasn't happy about it.One of the affected products was a strong seller, and from the supplier's perspective, combining it with other items risked changing how customers found, compared, and purchased the product....

Why marketplace performance is rarely about one SKU Consulting field notes from a real supplier-account investigation Last September, one of […]

03/07/2026

Wayfair MAP Pricing: Control, Chaos, and the Major Promo That Didn’t Discount

The MAP conversation I keep having with suppliers Every few months, I get the same confident statement from a supplier (or their leadership team): “We need to set MAP on Wayfair so we control retail. We can’t let Wayfair mess up our Amazon pricing or other marketplaces.” I get it. Nobody wants their product to look like it’s on a perpetual clearance rack on one channel while trying to hold “premium positioning” somewhere else....

The MAP conversation I keep having with suppliers Every few months, I get the same confident statement from a supplier […]

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