09/09/2025
Wayfair suppliers — let’s talk about pressure.
If you’ve been asked to:
Join multiple promotions in a quarter,
Hold your wholesale cost when tariffs raise your landed cost,
Increase advertising spend “for visibility,”
…you know how quickly margins can erode.
In my latest blog, I outline a practical framework to handle these conversations fairly — for both you and Wayfair.
Key takeaways:
How to analyze promotions for true incremental lift (vs. just shifting demand).
Approaching tariff-driven cost increases with calm, data-supported counteroffers.
Making advertising ROI-positive by focusing only on campaigns that meet return benchmarks.
Preparing for monthly SRM calls with clear data, defined boundaries, and actionable asks.
This isn’t about saying “no” to Wayfair — it’s about saying “yes, but here’s how we make it work sustainably.”
https://earnitpro.com/margin-meltdown-how-wayfair-suppliers-can-push-back-on-promotions-tariffs-and-advertising-pressure/