05/29/2023
What is frame board management? What do I do for my clients?
‼️www.hillopticalconsultants.com ‼️
Here’s a brief, generalized idea. Everyone’s situation will be differently handled and tailored to your office.
Evaluate your product.
-Put things in categories: price point, style, how many brands you carry, etc.
-What is not moving? Put those frames aside.
-What is your price range?
-What category are you missing?
-Do you have too many brands? Most store sizes cannot handle more than 8-10 active brands.
Plan
-What brands need to go?
-How do we get rid of dead product?
-How do we end certain frame brand relationships without killing the rep relationship? This is VITAL, never kill the rep relationship. You never know when you’ll cross paths again.
-What’s the right amount of frames in your store?
-What’s the right amount of brands?
-What categories are you missing?
-How do we fill these categories?
There’s a lot more to it, but that is a VERY vague idea of the details I get into when I help do frame management.
I provide an analysis, plan, and ex*****on for optical shops. By the end of it they recoup some money, even covering my costs AND make a profit, the frame board looks tidy and clean and makes sense, the opticians have an easier time selling, and more sales are made. All consulting services I provide have an unlimited ROI.
‼️Contact me for a free consultation.‼️
https://calendly.com/hill-optical-consultants
www.hillopticalconsultants.com
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