Hill Optical Consultants

Hill Optical Consultants Business Consultant for Independent Optometry Practices

For those who don’t know, I am the president of the Illinois Opticians Association. That’s right! We’re back!Join the Il...
04/10/2024

For those who don’t know, I am the president of the Illinois Opticians Association. That’s right! We’re back!

Join the Illinois Opticians Association for a full day of CEs!

Feel free to msg me with any questions anytime!

We are looking for members and board members if you are an optician in Illinois ready to make a difference within our industry.

Check out the frames I personally selected for this patient, perfectly edged by an expert optician I trained. 👓With an R...
07/19/2023

Check out the frames I personally selected for this patient, perfectly edged by an expert optician I trained. 👓

With an RX as high as -10.50–2.25, this patient needed precise and customized eyewear. But worry not! I can share my knowledge and teach your staff to handle such cases too!

Say goodbye to losing high RX patients to other places. They'll love the exceptional service you provide, just like this satisfied individual.

Get in touch with us at https://calendly.com/hill-optical-consultants/let-s-chat to discover how we can elevate your staff's expertise.

Visit www.hillopticalconsultants.com for more details. 💼

Have you ever received jobs coming back from your lab looking like this? Brand new frame. The temples have NOTHING to do...
07/17/2023

Have you ever received jobs coming back from your lab looking like this? Brand new frame. The temples have NOTHING to do with glazing, yet both temples were adjusted.

The best finishing lab will always be your own. You know your products and can control costs, workmanship, and time!

Don’t know how? I’ve been edging lenses since I was 14 years old. I am Rolf certified and a two-time Lindberg Academy Ambassador.

👀What does that mean? I can teach you to cut anything you’ve got.

Add yourself to my schedule, and we will have a friendly chat. It’s free to chat with me, and I can help make running your shop easier!

P.S. In the third photo, I have fixed the issue in 5 seconds and can teach you how to do that too. 🧐

📌Book a consultation: https://calendly.com/hill-optical-consultants/let-s-chat

Visit our website: www.hillopticalconsultants.com

📌Do you face similar challenges when operating your optical business?Working with a knowledgeable optical industry consu...
06/17/2023

📌Do you face similar challenges when operating your optical business?

Working with a knowledgeable optical industry consultant can help you gain a competitive edge by providing you with valuable insights, analyzing your competitors, optimizing your operations, developing a strong brand identity and marketing strategy, and improving your staff's skills and knowledge. By staying ahead of the competition, you can attract more customers and increase your profitability.

Stay ahead of the competition by working with a knowledgeable optical industry consultant. https://www.hillopticalconsultants.com/

📌One way to outperform your competitors is by collaborating with an experienced consultant in the field of optics.

https://www.hillopticalconsultants.com/

Polarized orange gradient 3 - orange fading into blue or flip it the other way and its blue fading into orange. Perfect ...
06/15/2023

Polarized orange gradient 3 - orange fading into blue or flip it the other way and its blue fading into orange. Perfect for a fan!

Tinted Matte green - an emerald green with a hint of blue and purple! What a cool way to wear   !                       ...
06/13/2023

Tinted Matte green - an emerald green with a hint of blue and purple! What a cool way to wear !

Dive into a world of vibrant hues with our stunning ✨Polarized Citrus Mirror   ✨! Designed to captivate your senses, the...
05/31/2023

Dive into a world of vibrant hues with our stunning ✨Polarized Citrus Mirror ✨!

Designed to captivate your senses, these lenses create a magical blend of orange, green, and yellow colors that shift with every you gaze. 😍✨

Get yours! Click our BIO to visit our website or DM us.

What is frame board management? What do I do for my clients?‼️www.hillopticalconsultants.com ‼️Here’s a brief, generaliz...
05/29/2023

What is frame board management? What do I do for my clients?

‼️www.hillopticalconsultants.com ‼️

Here’s a brief, generalized idea. Everyone’s situation will be differently handled and tailored to your office.

Evaluate your product.
-Put things in categories: price point, style, how many brands you carry, etc.

-What is not moving? Put those frames aside.

-What is your price range?

-What category are you missing?

-Do you have too many brands? Most store sizes cannot handle more than 8-10 active brands.

Plan

-What brands need to go?

-How do we get rid of dead product?

-How do we end certain frame brand relationships without killing the rep relationship? This is VITAL, never kill the rep relationship. You never know when you’ll cross paths again.

-What’s the right amount of frames in your store?

-What’s the right amount of brands?

-What categories are you missing?

-How do we fill these categories?

There’s a lot more to it, but that is a VERY vague idea of the details I get into when I help do frame management.

I provide an analysis, plan, and ex*****on for optical shops. By the end of it they recoup some money, even covering my costs AND make a profit, the frame board looks tidy and clean and makes sense, the opticians have an easier time selling, and more sales are made. All consulting services I provide have an unlimited ROI.

‼️Contact me for a free consultation.‼️

https://calendly.com/hill-optical-consultants

www.hillopticalconsultants.com

(image for attention only)

05/17/2023

Someone disrespected an optical shop in another group by talking about their cheap online glasses to everyone in the shop.

This is my response and I think there’s a good lesson in here.

It’s free speech. She can say and do as she pleases. However, it is your right to serve who you want as well. It seems like you handled it the best you could in the situation. It’s easy for people to say I could’ve done it better, but it’s another thing to be faced with someone literally saying your career is worthless, which we all know is not. It is as simple as there are different qualities in eyewear just as there are in every other product. You get what you pay for and glasses are not only a way to guarantee vision, but it is also your identity to the world. Glasses aren’t cheap and sometimes people can lose sight of why they aren’t when they’re trying to decrease costs, no pun intended.

I do what I do because I validate opticians and their stores. I am not aiming to get rich off any one office. I bring 20 years of business development experience to your office and provide a Birds Eye view to examine what is going on and where there are areas of improvement. In 20 years I have never seen a store with nothing they couldn’t improve upon. Once we objectively identify it, I will come up with a game plan. I will then help you execute it, a game plan means nothing without ex*****on.

Small tidbits of my resume -
9 years mom and pop shop
11 years boutique opticals
2 finishing labs managed
2 shops managed (500k and 2 mil respectively)
Record breaking numbers on the sales side and management side
Boutique edging experience (different materials such as wood, horn, titanium, acrylic, gold etc. with complex mounting systems)

www.hillopticalconsultants.com

https://calendly.com/hill-optical-consultants

Sometimes you need to help gravity along.Screw won’t back out? The trick is to gently turn the screw, do not apply press...
05/13/2023

Sometimes you need to help gravity along.

Screw won’t back out? The trick is to gently turn the screw, do not apply pressure and turn it upside down so gravity is pulling the screw out. If it’s still not coming out, stick a thumbnail on the other end to help coax it out.

I can teach TONS of adjustment tricks to your staff to save you time and money.

https://calendly.com/hill-optical-consultants

www.hillopticalconsultants.com

Address

Chicago, IL

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