07/16/2026
This stat stopped me in my tracks: A CEO's personal LinkedIn post will generate 8x more engagement than a similar post on their company's branded page.
It makes sense... We've seen an erosion of consumer trust in corporate brands, especially amidst a flood of generic, empty AI copy.
With that shift, people are more engaged with simple, human storytelling and everyday communication than polished press releases and company statements. They want to know who leaders are, their beliefs and thought processes, their goals and the journey to reach them.
So let's give them what they want, right?
Share your career advice, industry insights, and behind-the-scenes stories.
Be intentional. Be consistent. Be authentic.
Yes, I get it: If you're like most executives, you don't have the time or energy (or honestly, the interest) to write and post consistently. You aren't sure what to say and you're nervous you'll overshare or sound inauthentic.
That's where I come in. I help founders and executives create a real, human presence on LinkedIn. Share their stories and expertise in their own voice. (And that's something AI can't master.)
If you're an executive who knows you should be posting but can't make it happen, I'd love to talk. I'm offering a few discounted trial spots in August: four LinkedIn posts, built from one conversation, so you can see what it feels like to have someone support you in this area.
Comment or DM me if you want to grab a trial spot!
Read more on Forbes: https://www.forbes.com/sites/dougmelville/2026/06/28/at-cannes-c-suite-content-creators-are-becoming-the-new-influencers/
