CyanPoint Communications

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CyanPoint Communications A Chicago-based PR consultancy led by Karyn Odway and focused on healthcare. A trusted resource, we get specialists noticed mainly through the news media. How?

We deliver the right messages to the right audiences at the right time for the right results. Founder Karyn Odway, approaches public relations through a unique lens. Prior to her move into public relations, Karyn worked as an award-winning television news anchor and reporter for nearly 15 years. She understands what gets reporters’ attention. More recently as a public relations professional, she specializes in strategy development, messaging, media relations and media training.

🐦 Sometimes the best messaging lesson comes from nature.While walking through Rome, I watched a Eurasian Magpie bird con...
10/01/2026

🐦 Sometimes the best messaging lesson comes from nature.

While walking through Rome, I watched a Eurasian Magpie bird confidently strut across a crosswalk – one deliberate step after another.

It reminded me that organizations build trust the same way.

When marketing, public relations, fundraising, physician relations, and patient communications all share one clear message, people understand your value. That's especially important during October's awareness campaigns, when more people are paying attention to health and disability topics.

👇 Read my newest Messaging Muses article: "Messages All Lined Up? How Strategic Messaging Alignment Works."

And then comment on how your strategic messaging alignment works best?

🍂 Happy First Day of Autumn! 🍁According to the Farmer’s Almanac, we have officially turned over a new leaf as astronomic...
09/23/2026

🍂 Happy First Day of Autumn! 🍁
According to the Farmer’s Almanac, we have officially turned over a new leaf as astronomical fall settles into our lives.

A new season offers a natural invitation to pause, reflect and reset.

As I wrote earlier this month in "Quiet Reflections Lead to Creative Messaging Resets" (see link in comments), sometimes stepping back gives us the clarity to see what’s working and what could work better.

The same is true for how we communicate with the people we serve. 🩺💬

For healthcare and human services organizations, this can be a good time to ask:
✨ Are our messages clear and easy to understand?
✨ Are we listening to what patients and clients need?
✨ Any way we can improve?

Taking time to pause and reflect can strengthen trust and show transparency, ultimately helping the people we serve feel more informed, respected and valued. 🤝❤️

🍁 A new season. A fresh perspective. An opportunity to communicate with greater clarity and purpose.

🌿💧 Sometimes you just need to stop and let the water settle.There's something about September that makes us want to hold...
09/03/2026

🌿💧 Sometimes you just need to stop and let the water settle.

There's something about September that makes us want to hold onto summer's slower pace just a little longer.

Before autumn arrives and Q4 brings its familiar rush, we're taking some time to reflect:
💦 What has worked this year?
💦 What hasn't?
💦 What ideas are waiting to surface?

We've learned that some of my best creative thoughts don't come when we're sitting at our desks trying to think of an idea. They come when we're walking, observing, or simply allowing our minds to wander.

When we saw this young buck quietly lapping up water from a stream, his full reflection rippling beneath him, we couldn't help but think about the creative process.

We can be so thirsty for the next idea that we forget to pause long enough to recognize the one already coming into focus.

👇 Read “Quiet Reflections: A Creative Reset for Better Messaging,” the latest Messaging Muse on The Nature of PR. Click on the link in the comments below.

And then, perhaps, take a little time to pause, reflect and let your ideas flow. 💧✨

📚✏️ “ODD-way?”“Nope. It’s ODE-way.”If you've ever had your name mispronounced on the first day of school, you know that ...
08/26/2026

📚✏️ “ODD-way?”

“Nope. It’s ODE-way.”

If you've ever had your name mispronounced on the first day of school, you know that little pause when the teacher reaches your name on the attendance sheet. 😬

For me, it was a September tradition. By June, they knew it.
Then September came around again… and so did the pronunciation lesson. 😂

College? Same story.

New jobs? Same story.

New people and new introductions throughout life? You guessed it.

But somewhere along the way, I realized my unusual surname wasn't just something to correct.

It was part of my story.

And that's what inspired my latest blog: “An Ode to a Surname.” ✍️

It's a personal story with a little humor about growing up with an uncommon name. And a bigger message about why names matter.

For every child who waits nervously during roll call…

For every student who wonders how their name will sound coming from someone else's mouth…

For every adult who has quietly corrected the pronunciation of their name more times than they can count…

Speak up. Say your name. Teach others how to say it.

Because your name carries more than letters.

It carries family. History. Heritage. Identity. ❤️

And when we take the time to learn someone's name and say it correctly, we're saying: You matter. You belong.

Here's to all the wonderfully uncommon names out there.
Mine isn't odd. It's ODE-way. 😉

📖 Read the full “ode to a surname” here: https://cyanpoint.com/2026/08/an-ode-to-a-surname/.

✨Have you ever dreaded hearing your name called because you knew it would probably be mispronounced?A chipmunk I spotted...
08/06/2026

✨Have you ever dreaded hearing your name called because you knew it would probably be mispronounced?

A chipmunk I spotted on a recent nature walk reminded me that sometimes carrying something valuable requires slowing down. Maybe our conversations should too.

My newest blog explores why taking a few extra seconds to learn someone's name can communicate respect, build trust, and create stronger relationships.

Sometimes the simple pause creates a caring connection.

📖 Read "It’s a Mouthful: Pause to Properly Pronounce Names." (Link in comments. ⬇️)
💬😊🌿🤝 🌰

🌿 Are your communications strategies growing deep roots — or just chasing trends?The strongest brands and organizations ...
07/01/2026

🌿 Are your communications strategies growing deep roots — or just chasing trends?

The strongest brands and organizations aren’t built overnight. They grow intentionally through consistent messaging, authentic thought leadership, and values-driven storytelling that stands the test of time.

In my newest The Nature of PR blog article, “Rooted, Not Rushed: Why a Sustainable Communications Strategy Matters,” I explore:
✨ Long-term reputation building
✨ Thought leadership over trend chasing
✨ Strategic use of awareness, observances, and social-focused moments
✨ Why slower, intentional PR often leads to lasting growth

Sometimes the most powerful communications work happens beneath the surface before anyone sees the bloom. 🌳

👇 Check out the link to the article in the comments below.

📣

Closing out Men’s Health Month with a reminder to get outside and move. 💪🌿Morning walks or runs don’t just benefit physi...
06/30/2026

Closing out Men’s Health Month with a reminder to get outside and move. 💪🌿

Morning walks or runs don’t just benefit physical health — they help clear your mind, reduce stress, and spark creativity before the workday starts. ☀️🏃‍♂️

I’m sharing an article in the comments below on how outdoor exercise can help fuel stronger storytelling strategies and deeper connections with healthcare- and disability-industry audiences. 👇

As we wrap up the longest day of the year and welcome the first full days of summer, it’s hard not to reflect on how, fo...
06/22/2026

As we wrap up the longest day of the year and welcome the first full days of summer, it’s hard not to reflect on how, for many in healthcare, every day can feel like the longest day of the year. ☀️🏥🌿

Hospital executives, primary care physicians, specialists, and surgeons continue to navigate packed schedules, mounting documentation demands, and aging, congested work environments, often spending more time with screens and paperwork than with the patients who need them most.

It raises a couple of important question for the second half of 2026: Will truly human-centric ambient AI scribes finally become the catalyst for operational efficiency, administrative speed, and less screen time in clinical care? 🤖🩺
And beyond technology, could refreshed healthcare environments — spaces intentionally designed with natural light, calming artwork, and restorative design 🌱🎨🍃 — bring more peace, focus, and human connection to an increasingly hectic pace?

The organizations willing to rethink both workflow and workplace may ultimately redefine the patient and clinician experience alike.

Hospital leaders: How is your organization leveraging ambient AI to reduce clinical burnout and improve the patient experience? And just as important: How are you reimagining healthcare spaces and environments to create more calm, healing, human-centered experiences for both patients and care teams? 🌳🪴✨

It might become the most meaningful patient story that blooms this season.

🌿✨ Blooming into a New Season ✨🌿Sometimes the best ideas come when we step outside and observe what’s already growing. 🌱...
06/01/2026

🌿✨ Blooming into a New Season ✨🌿

Sometimes the best ideas come when we step outside and observe what’s already growing. 🌱

Just like pollination in a garden, ideas grow through movement, exchange, and quiet transformation. This month’s Nature of PR Messaging Muses article explores how nature can restore creativity and help communicators refresh their storytelling approach.

From the Summer Solstice (June 21) to the Full Strawberry Moon (June 29), and even childhood summers spent outdoors, nature offers powerful reminders of how creativity naturally unfolds when we slow down and notice our surroundings.

🦋 Read more in the article; link is in the comments below.

🌱

💙 As winds down, the gratitude certainly does not.This week is a meaningful reminder of the incredible role nurses pla...
05/14/2026

💙 As winds down, the gratitude certainly does not.

This week is a meaningful reminder of the incredible role nurses play in healthcare and in our everyday lives — delivering compassionate care, advocating for patients, and supporting families through some of their most vulnerable moments. 🩺💛

It’s also important to recognize the real challenges nurses face each day — demanding workloads, emotional stress, and increasingly complex care environments. Their resilience and dedication continue to inspire deep respect and appreciation.

I’ve been fortunate to work with so many outstanding nurses over the years in helping share and elevate their work, as well as the physicians and care teams they collaborate with. That partnership is truly the backbone of effective, patient-centered care, and it’s been a privilege to help tell those stories. 🤝

To all nurses: thank you for everything you do — this week and every week. You make a difference that cannot be overstated. ❤️

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