06/02/2026
A lot of advertising meetings sound like this:
"We need more traffic."
Translation:
"We haven't figured out why the current traffic isn't converting."
😅
Before increasing budget, try this:
Ask five customers:
"What's the biggest reason someone wouldn't buy this?"
The answers are usually more valuable than the next campaign.
At the Fancy Food Show, watch where buyers hesitate.
Because hesitation leaves clues.
And clues usually lead to growth opportunities.
What's one thing customers consistently hesitate about in your category?