05/25/2022
🌐🌐 WHAT IS A HOLISTIC COMPANY? 🌐🌐
I recently published The Spiral Stairway: The System To Build A Holistic Company (https://zcu.io/6pVY) to encourage a much-needed focus on fundamentals (not the free cash flow kind), intrinsic value creation (not extrinsic market value), and profitable sustainability (not the ESG kind).
Words are important. So, let’s define a Holistic Company.
ADAM SMITH vs. JOHN NASH
Adam Smith is considered the father of modern economics and his political economics theory can be summarized as: Every person, entity, and nation must do what's in their own best interest and the overall outcomes would be the best.
John Nash revised Adam Smith to frame that the best outcomes happen when each player in the ecosystem considers the downside and upside of all the other players and makes a choice that is likely to benefit themselves AND others. This is a highly simplistic explanation of The Nash Equilibrium.
The Spiral Stairway is not an economics or political science book. It is a practical methodology that answers—How must we build and manage a company?
But the main theme of the book is that we must build Holistic Companies. Holistic Companies satisfy the Nash Equilibrium. Oddly, to quote my own book, "holistic companies… maintain an equilibrium between the incentives of all stakeholders — customers, investors, employees, partners, and society — and are self-sufficient." There is a way for all of us to win together. But it requires us to be disciplined and objective.
You might say this is obvious. But is it, though? Look at some real data points:
For instance, most LinkedIn employee posts or "professional conversations" these days focus on the self and our own stakeholder groups and sub-groups within. I can imagine that it is nice to advocate for our own needs when we firmly fit into a group. But it is also a US vs. Them attitude.
What if everyone operates under me-first and my-stakeholder-group-is-most-important mindset? Do we really want to go into a war of attrition with every other stakeholder group? Adam Smith required revision because the most likely outcome in such games is usually mutually assured destruction.
The investor-first mindset doesn't work for the rest of the ecosystem either. Here are some figures (https://zcu.io/aTqs) about our growth-at-any-cost era. Employees, customers, partners, and even society, in the form of public shareholders, lost to enable a victory for private shareholders of rapid-scaled companies.
We will never find an equilibrium if we play with myopia. The result is today's dissatisfaction with "companies" from everyone. We will always have “companies” and we need them to be effective and appreciated so that we can focus more on creating value than drone on about why they aren’t effective.
Now, what do we mean by a "company"? That's for another day. Happy Wednesday! 🙂