03/19/2023
When I started my business, I did it in a Facebook Group.
I did a lot of live streaming and constant content (6-10,000 words a week). I did hundreds of hours of consults that year.
The momentum of that created a brand people knew. I shifted to less consult calls and started to test other social platforms. The shift changed my brand and I became an expert in people’s eyes.
I dropped free Facebook groups and shifted to Instagram as a social platform. It was much harder for me to build a large audience there, so I focused on growing my email list. This shift required me to create more quality content rather than quantity of content. I launched a podcast, doubled down on email, and was forced to hone my ability to communicate expertise quickly.
Today, my clients come through various channels to get to me, but it’s my podcast and email list that helps them decide. My social media gets “leftovers.” I still test platforms and strategies (I’m currently testing Tik Tok). When I get consults, which are far less than I used to, those people are ready. I don’t need a ton of consults, because the brand I built, the expertise that I honed, and the strategy that I let develop and mature now does a lot of work for me.
Today, more than ever, I am confident that the platform doesn’t matter. The strategy doesn’t matter. It’s me.
If something doesn’t work, I might be bummed for a moment. But something else will. I know because I won’t stop until something does.
I had someone tell me once that the reason my success happened was because I got in on the “hay day of FB groups.”
Since that time, I’ve closed a FB group with thousands of people. I’ve started an Instagram from 0. I’ve grown an email list from 0 to thousands. I put out a podcast to the ethers. I’m testing a fledgling Tik Tok of what is currently 111 people… (tbd).
I’m either a person who gets in on the “hay day” of a lot of things or maybe there is none. Maybe I’m just an ordinary woman who doesn’t stop till she does it.
And if that’s the case, why not you?
