06/23/2026
Your “about” section is the deciding factor whether the reader will leave or want to know more about you. Here's how to create a compelling "about" section:
According to .S. News & World Report, 95% of recruiters used to find candidates. According to .S. News & World Report, 95% of recruiters used to find candidates.
▶️ About Section - The basics
✔ 2,600 characters, serves as introduction, and communicates your .
✔Write in first person, tell engaging stories, and use a conversational tone.
✔ Use lots of spacing with short paragraphs,
✔ Add in graphics to dress up bullets.
✔ Categorize information to make it easier to absorb content.
▶️ Why it’s important
✔ It serves as your introduction
✔ LinkedIn uses keywords in your “about” section for search results
▶️ How to write it
✔ Start strong – people will read the first 3 lines before they have to click open to read more.
✔ Make it keyword rich
✔ If you have two different roles or job targets, cover both but note their similarities.
▶️ Customized based on why you’re on Linkedin.
✔ Job seekers: Promote yourself.
✔ Consultants and Experts: Promote the services you offer and your expertise. For example, I talk about my strengths as a resume writer.
✔ Salespersons: Promote yourself and your passion for your product/service.
What else?