Bradford, Owner of Crossed Swords. I first created Crossed Swords when I was 18, Crossed Swords started as an IT Consulting company for local businesses in the rural areas that was not being serviced by the IT Consulting companies in the larger cities. Since then Crossed Swords slowly morphed into what it is today. Crossed Swords is more focused on helping the client out, doing what is right for t
he client even if it does not mean the company makes the profit it could have made. The company believes that ethics, hard work and benefiting others are traits that are slowly being lost in today’s workplace. The logo was created before the company traditionally crossed swords represents martyrdom, battle and power. The shield is of course defense. All of these are part of the DNA of Crossed Swords
Martyrdom - If you are not ready to make the sacrifices, to be willing to give yourself to a cause then you are not an entrepreneur. One must be also willing to be open and vulnerable as not to become cold and dis-passionate to their clients and employees. Battle - Business is war, one needs to be willing to fight for what they want, one has to weight the advantages and disadvantages of each fight, of whom to ally with and who to make an enemy. Power - One should not kid themselves, business is about power. Not the power to crush, but the power to change, the power to be able to make a difference to allow people and companies to complete their business and person goals. Defense - One must remember business is war, and no war is won being on the offense all the time, one has to know when its time to attack and when its time to hunker down and defend what you have. Crossed Swords provides face to face consulting in a 100 mile radius of Clinton, NC. And will provide email, IM and Skype consulting to anywhere in the US.
