Betty V

07/29/2022

It seems to me that the good ole days of people staying in their jobs and retiring after 20+ years is going (or have gone) away.

The loyalties that they once showed to employers, have shifted. People are becoming more loyal to themselves and their families. Their work-life balance has become a high priority. Which is not a bad thing, but where does that leave employers?

In the association management landscape, there seems to be more opportunities for flexibility and innovation as compared to a brick and mortar business.

I found this article interesting and this stood out to me: “the associations and nonprofits that are doing really well in retaining their people are the organizations that have invested and really 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 workplace cultures that work for their employees.”

𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗰𝘂𝗹𝘁𝘂𝗿𝗲𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝘀𝗲𝗲𝗻 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸 𝘄𝗲𝗹𝗹 𝗶𝗻 𝗿𝗲𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗴𝗼𝗼𝗱 𝗽𝗲𝗼𝗽𝗹𝗲? 𝗢𝗿, 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗹𝗶𝗽𝘀𝗶𝗱𝗲, 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗵𝗲𝗹𝗽 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗶𝗱𝗲𝗮𝗹 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗰𝗼𝗻𝗱𝘂𝗰𝗶𝘃𝗲 𝘁𝗼 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻?

https://associationsnow.com/2022/07/how-to-keep-your-best-people-in-a-disrupted-workplace/

Retaining employees these days means getting a deeper understanding of what their needs and vulnerabilities are. But doing that means leaders need to be vulnerable too.

06/02/2022

Canva is a template-based design software that was developed for non-designers. Anyone can take an inspirational template and use it for any project.

As an example, for this project, I wanted an elegant look so I started with a wedding invitation and turned it into meal cards for an event.

Learn more about what you can do with Canva at bit.ly/3lBsdNG.

05/31/2022

Red and blue are some of the most common colors that businesses use for branding, and for good reason. Red says “confident and powerful,” while blue says “calming and trustworthy.” This color combination offers a little bit of both, with slightly desaturated shades that aren’t overpowering.

To the conservative blue and gray hues, the brick red shade adds a burst of extra color that is still professional. This would work well in any corporate context or for a more “serious” design project. This would also be a great color combination for law firms.

Try this palette today at bit.ly/3lBsdNG.

12/17/2021

𝗔 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 𝗕𝗼𝗼𝘀𝘁𝘀 𝗠𝗲𝗺𝗯𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲

Listening to what members expect from their digital experience can pay off in lots of positive ways. Find out how a website redesign yielded several mutually beneficial outcomes for one association and its members.

Staff at the Auto Care Association realized members needed to have a better digital experience and improved access to information about its tools, resources, products, and services. But tackling a website redesign is not a quick process. It requires a lot of groundwork. Before even talking about technology, it’s essential to do research on what the business needs are.

Read more:

Listening to what members expect from their digital experience can pay off in lots of positive ways. Find out how a website redesign yielded several mutually beneficial outcomes for one association and its members.

12/09/2021

𝟱 𝗕𝗲𝘀𝘁 𝗢𝗽𝘁-𝗶𝗻 𝗙𝗼𝗿𝗺 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝘁𝗼 𝗚𝗲𝘁 𝗠𝗼𝗿𝗲 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀

If you’re looking for some best practices on optimizing opt-in popups, this article is for you.

Optin popup forms are the gateway that leads to increased newsletter subscriber rates.

Every website needs an opt-in popup if it wants to build a list of readers and a community to engage with.

Optin popup forms collect visitors’ names and email addresses so that you can create an email list. It’s a way to know your audience and connect with them directly.

Perhaps you’re already familiar with them but in a negative way. Optin popup forms today could remind you of popups that spammy websites forced people to see and interact with.

However, you can use opt-in popup forms in an ethical way to grow your business. And when leveraged well, they even create a positive user experience.

Let’s take a look at how you can build an email list by getting more subscribers using opt-in popup forms: https://www.business2community.com/content-marketing/5-best-opt-in-form-practices-to-get-more-subscribers-02436675

12/02/2021

𝟭𝟰 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗚𝗲𝘁 𝗠𝗼𝗿𝗲 𝗠𝗶𝗹𝗲𝗮𝗴𝗲 𝗙𝗿𝗼𝗺 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗶𝗻𝗴

Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of ‘creating all that content!’.

Their minds are quickly put to rest when I explain content repurposing and its benefits.

If you’ve been in business for more than a few weeks, chances are good that you have a ton of content already created. Not only that, but you probably have even more content that’s partially done. So instead of creating new content, look at ways you can repurpose what you already have.

Read more: https://www.business2community.com/content-marketing/14-ways-to-get-more-mileage-from-your-content-with-content-repurposing-02437239

11/29/2021

Kevin Roberts said, “Ideas are the currency of the future.”

Content needs to be engaging, creative, and relevant. But sometimes it’s not easy to come up with bright ideas. So, if you find yourself stuck in the rut and out of ideas for your content strategy, try a mix of tools, surveys, logic-focused tricks to find great content that your audience will respond to. Here are some tricks to try:

✅ Use a blog aggregator to mine useful content and products.
✅ Try crowdsourcing ideas. People love being asked for opinions. 3. Surveys are a go-to starting point.
✅ Check forums. They’re an endless fountain of creative ideas.
✅ Analyze your competitor’s content and find angles where your brand could offer an alternative view.
Attend virtual conference talks on your niche.

Keep making your content phenomenal by thinking out of the box.

Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading →

11/26/2021

Are you looking for ways to reach your target audience through influencers? Here are ten rules you can use to help you in influencer outreach:

✅ Traacker
✅ Buzzsumo
✅ Pitchbox
✅ LinkedIn
✅ MyBlogU
✅ CoSchedule
✅ Agorapulse
✅ Keyhole
✅ Finteza
✅ Follwerwonk

What are your favorites? Do you have others to add to the list? Comment below to let me know!

Marketing in the digital age is simultaneously easier and harder than ever before. On one hand, we have access to a larger audience than we did in the

11/24/2021

With the COVID-19 pandemic, people have become more brand loyal than ever. The power of the brand is definitely evident with people going above and beyond to help their favorite local brands amidst the scrambling economy. But, how do you create a consistent brand image online?

✅ Find a cool brand name that sticks
✅ Create a brand identity kit.
✅ Create a business communication policy for your team
✅ Set up a growing knowledge base
✅ Create your branding dashboard

Creating a consistent brand image isn’t easy but is definitely worth the effort!

If Covid-accelerated digital transformation has taught us anything, it’s the power of a brand. The worldwide pandemic has made consumers more brand loyal

11/24/2021

5 Content Optimization Hacks to Revive Old Articles and Boost Traffic

Let’s start with answering the question:

What is content optimization?
If you ask Google what is good content – you’ll get a very simple answer: original content that resonates with your audience’s needs.

In other words – optimized content.

But when you ask what content optimization really is, you’ll get the same answer from almost everybody. And it’s all about SEO!

If you ask me – content optimization is a bit more than technical search engine optimization.

Other than technical SEO, content optimization is also about making sure that your existing content:

Covers relevant and trending questions from your audience,
Is aligned with your strategic goals,
Has a clear purpose.

Read more: https://www.business2community.com/content-marketing/5-content-optimization-hacks-to-revive-old-articles-and-boost-traffic-02431983

11/22/2021

Need to create engaging B2B marketing content? Here are 5 tips to try!

1. Ideate around pain points. Sell a solution that solves a common problem.
2. Capitalize on the CTA. Know what people want to do after they interact with your content.
3. Choose the right format for your channel.
4. Use human emotion. Avoid marketing gibberish. Add your personality.
5. Invest in good design. Think like a designer.

Don’t forget, focus on value to strengthen your strategy.

https://www.business2community.com/content-marketing/5-tips-to-create-interesting-engaging-b2b-content-marketing-02436436

11/19/2021

Finding the right content for your target market takes a lot of time and research. But these content curation tips and tools can help you find the right content for your audience!

✅ Find out what people are asking about through Answer the Public
✅ Find the best topics in your niche with Content Idea Generator
✅ Gather content from top resources with Feedly
✅ Explore popular search phrases with Google Trends

https://www.business2community.com/content-marketing/4-tools-to-help-you-find-the-right-content-for-your-audience-02436153

These content tools will definitely give you that x-factor to your marketing strategy!