Cash Flow Unlocked

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Cash Flow Unlocked Perry Jeffries III is the founder of the facebook online community and podcast, Cash Flow Unlocked and is President of Diamond Equity Advisors.

Cash Flow Unlocked is a free online community focused on Closing the Wealth Gap by providing training, workshops and resources to high-income earners and entrepreneurs who are looking to create Lifetime Passive Income. His WEALTHY Framework (Think Like The Bank) has helped hundreds of clients create passive streams of income that has allowed them to replace their earned income and “buy their time back”

Perry’s firm Diamond Equity Advisors, a registered investment advisory firm, brings a non-traditional process to financial planning through providing ongoing financial advice through a retainer based model. He has 20 Years of experience managing and advising clients on personal financial matters and has managed over $80,000,000 (million) in client assets over his tenure. As a fractional CFO, Perry advises 6-8 Figure Entrepreneurs and Small Businesses in the area of cash management, profitability, mergers and acquisitions as well as retirement and tax planning. Perry has been directly responsible for increasing his client’s business’ profits by over 7-Figures and counting. To support the entrepreneur community and improve cash management and profitability, Perry also earned the credential of becoming a Mastery Level Certified Profit First Professional. Perry’s trademarked brand is The Entrepreneur’s CFO ™

In 2022 Perry was named Marketer of the Year out of 600 Profit First Professionals across the globe. In addition to his Financial Credentials, Perry is also a certified John Maxwell Speaker and Coach in the area of Personal Growth & Leadership. His clients include Coca-Cola and Amazon. Perry attended Central-Hower High-School in Akron, OH. After graduation, he played for coaching legend Bill VanGundy, at Genesee Community College, where he became an All-Region Awardee and runner up for Player-of-the-Year in the conference. Perry earned a full Division-I athletic scholarship to Tennessee State University, where he completed his formal education earning a degree in Mathematics and a minor in Biology. Perry has been featured on Fox 28 Columbus OH in the segment “Financially Fit Fridays w/ Perry” where he provided entertaining yet thought-provoking content to individuals and businesses on a weekly basis. Over the greater part of the past decade, Perry has been a standing spotlight speaker for the Ohio Society of CPAs, presenting workshops on Financial Planning and Cash Flow Management. In addition, Perry has taken the national stage as a workshop presenter at the AICPA (American Institute of Certified Public Accountants) National Convention. Lastly, Perry earned international exposure on the acclaimed podcast, Entrepreneur On Fire, where he taught his Master Class, “You’re Accidentally Killing Your Company.”

Perry, his wife Sara and their beautiful twin daughters, Micalyn and Madelyn reside in New Albany, OH. In his personal time, Perry enjoys working out, being a self-proclaimed “foodie”, playing cards or chess, traveling and coaching his twin daughters in basketball. Licenses and Designations
In the areas of finance, Perry has held a Series 7 License (Securities License), currently holds a Series 66 License (Investment Advisor), Life / Health / Annuity Licenses (Insurance License), has earned the CRPC (Chartered Retirement Planning Counselor) Designation through the College of Financial Planning and has the CPFA (Certified Plan Fiduciary Advisor) Designation. In addition Diamond Equity Advisors is one of the handful of firms who are certified in BlockChain and Digital Asset Investing through DACFP. In addition, Perry owns one of the few firms across the globe that holds the Certified Profit First Professional Mastery certification; specializing in business cash-management and profitability. Perry is also a member Kappa Alpha Psi Fraternity Inc, member of the John Maxwell Global Leadership Team, where he has earned the certification of Speaker and Coaching and has been a Brand Ambassador for the founder of FUBU, Daymond John of the hit TV series Shark Tank.

10/07/2026

You can build the business.
Build the portfolio.
Build the cash flow.

But you still have to take care of the person building it all.

Health is wealth, family.

10/01/2026

A whole month of Freedom Days for my 50th birthday. 🌴

That's not just a vacation, family.

That's the lifestyle we were building toward.

I had to stop identifying as a saver and start focusing on cash flow.

Because the goal isn't to wait 20–30 years to enjoy your freedom.

The goal is to create it while you're living. 🔓

09/29/2026

What happens if your retirement money runs out?

You've spent decades building your 401(k), Roth IRA, and retirement accounts.

But saving isn't the same as creating lasting income.

Want to learn what a private pension is?

Go watch “How to Build Your Own Private Pension" on my YouTube.

Don't just save for retirement. Build a plan for income. 🔓

09/25/2026

This is what all the work was for.

The businesses.
The investments.
The real estate.
The financial education.
The life insurance strategies.

Not just to build wealth.

To buy back my time.

Today I get to celebrate 50 years of life with the freedom to decide how I spend the next 50.

And as we close out Life Insurance Awareness Month, remember:

It's not just about dying. It's about living.

This is what it's all about.

50 and Free.

09/22/2026

The playbook I was given would've had me working until 60 or 65.

I wanted something different.

So I started asking different questions.

I learned how to think differently about life insurance, cash flow, and how I could use my money while I was alive.

That changed the game for me.

Sometimes you don't need to work harder. You need to learn a different play. 🔓

Check out the FULL breakdown on my YouTube!

09/21/2026

The secret sauce?

Learning to think like the bank.

That changed how I looked at cash flow and introduced me to strategies using cash-value life insurance.

The goal wasn't to become a billionaire.

The goal was to build more control over my money, maintain access to capital, and create a path toward becoming work optional.

That's the unlock, family.

Learn how the money moves. Then learn how to make it work for you. 🔓 Check out the FULL break down on my YouTube

09/18/2026

Term vs. whole life.

Fork vs. spoon.

Why are we acting like you can only have one?

Different tools. Different purposes.

Term life can give you a large amount of coverage for a relatively low premium.

And other life insurance strategies can serve different financial goals.

Don't ask which tool is better. Ask which tool fits the job.

Check out the FULL video on my YouTube page. Let's go.

09/16/2026

Not all annuities are created the same.

Immediate. Fixed. Variable. Fixed index.

Each one works differently and can serve a different purpose.

One strategy we use with clients is fixed index annuities to help create private pension plans.

Before you put your money into an annuity, understand the type, the guarantees, the fees, the limitations, and what role it plays in your bigger financial plan.

Know what you're buying, family.

09/15/2026

Your health is an asset too.

You can build the business.
Buy the real estate.
Grow the investments.

But if you don't take care of yourself, who gets to enjoy all of it?

Stop treating your health like it's optional.

Take care of the temple, family. Everything else depends on it.

09/14/2026

I used to believe in “buy term and invest the rest.”

Then I decided I wanted to become work optional.

That changed the way I thought about money.

It forced me to look at different strategies for building wealth, creating cash flow, and accessing capital.

That's when I discovered something I hadn't fully understood before:

Life insurance isn't just about dying.

It's about what you can potentially do with it while you're living.

Check out the FULL video on my YouTube titled 'Life Insurance Isn't About Dying" - OUT NOW 🔥

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4200 Regent Street Suite 200
Columbus, OH
43219

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