Cash Flow Unlocked

Cash Flow Unlocked Perry Jeffries III is the founder of the facebook online community and podcast, Cash Flow Unlocked and is President of Diamond Equity Advisors.

Cash Flow Unlocked is a free online community focused on Closing the Wealth Gap by providing training, workshops and resources to high-income earners and entrepreneurs who are looking to create Lifetime Passive Income. His WEALTHY Framework (Think Like The Bank) has helped hundreds of clients create passive streams of income that has allowed them to replace their earned income and “buy their time

back”

Perry’s firm Diamond Equity Advisors, a registered investment advisory firm, brings a non-traditional process to financial planning through providing ongoing financial advice through a retainer based model. He has 20 Years of experience managing and advising clients on personal financial matters and has managed over $80,000,000 (million) in client assets over his tenure. As a fractional CFO, Perry advises 6-8 Figure Entrepreneurs and Small Businesses in the area of cash management, profitability, mergers and acquisitions as well as retirement and tax planning. Perry has been directly responsible for increasing his client’s business’ profits by over 7-Figures and counting. To support the entrepreneur community and improve cash management and profitability, Perry also earned the credential of becoming a Mastery Level Certified Profit First Professional. Perry’s trademarked brand is The Entrepreneur’s CFO ™

In 2022 Perry was named Marketer of the Year out of 600 Profit First Professionals across the globe. In addition to his Financial Credentials, Perry is also a certified John Maxwell Speaker and Coach in the area of Personal Growth & Leadership. His clients include Coca-Cola and Amazon. Perry attended Central-Hower High-School in Akron, OH. After graduation, he played for coaching legend Bill VanGundy, at Genesee Community College, where he became an All-Region Awardee and runner up for Player-of-the-Year in the conference. Perry earned a full Division-I athletic scholarship to Tennessee State University, where he completed his formal education earning a degree in Mathematics and a minor in Biology. Perry has been featured on Fox 28 Columbus OH in the segment “Financially Fit Fridays w/ Perry” where he provided entertaining yet thought-provoking content to individuals and businesses on a weekly basis. Over the greater part of the past decade, Perry has been a standing spotlight speaker for the Ohio Society of CPAs, presenting workshops on Financial Planning and Cash Flow Management. In addition, Perry has taken the national stage as a workshop presenter at the AICPA (American Institute of Certified Public Accountants) National Convention. Lastly, Perry earned international exposure on the acclaimed podcast, Entrepreneur On Fire, where he taught his Master Class, “You’re Accidentally Killing Your Company.”

Perry, his wife Sara and their beautiful twin daughters, Micalyn and Madelyn reside in New Albany, OH. In his personal time, Perry enjoys working out, being a self-proclaimed “foodie”, playing cards or chess, traveling and coaching his twin daughters in basketball. Licenses and Designations
In the areas of finance, Perry has held a Series 7 License (Securities License), currently holds a Series 66 License (Investment Advisor), Life / Health / Annuity Licenses (Insurance License), has earned the CRPC (Chartered Retirement Planning Counselor) Designation through the College of Financial Planning and has the CPFA (Certified Plan Fiduciary Advisor) Designation. In addition Diamond Equity Advisors is one of the handful of firms who are certified in BlockChain and Digital Asset Investing through DACFP. In addition, Perry owns one of the few firms across the globe that holds the Certified Profit First Professional Mastery certification; specializing in business cash-management and profitability. Perry is also a member Kappa Alpha Psi Fraternity Inc, member of the John Maxwell Global Leadership Team, where he has earned the certification of Speaker and Coaching and has been a Brand Ambassador for the founder of FUBU, Daymond John of the hit TV series Shark Tank.

05/28/2026

You know what separates the top 1%?

They show up when they don’t feel like it.

Rain.
Pressure.
Discomfort.
Inconvenience.

Doesn’t matter.

Because discipline is keeping promises to yourself.

That’s personal congruency.

And that’s where confidence comes from. 🔓

Tap in with me, learn how I became disciplined and built financial freedom 🎯

Link in bio

“You don’t get rich or secure by what you do.You get rich and secure by what you own.Wealth comes from what you own.Free...
05/18/2026

“You don’t get rich or secure by what you do.

You get rich and secure by what you own.

Wealth comes from what you own.
Freedom comes from what you own.
Security comes from what you own.

And the hardest asset to lose… is you.
Your personality.
Your mindset.
Your knowledge.
Your skill set.”

- Dan Kennedy

And another one. Agent: What’s your number, how many are you gonna buy. Wife: One a Quarter… maybe indefinitely 👀“Make w...
05/04/2026

And another one.

Agent: What’s your number, how many are you gonna buy.

Wife: One a Quarter… maybe indefinitely 👀

“Make wealth building a habit not an event”
- Perry Jeffries III, Founder of Cash Flow Unlocked 🔐

04/30/2026

⛽️GAS PRICES ARE THROUGH THE ROOF… READ THIS

Almost 20 years ago, I walked into a meeting I wasn’t ready for.

New financial advisor. Early in the game.
Sitting across from a venture capitalist who moved more money in a month than I had ever seen.

Big boardroom. Oak table. Pressure.

I’m thinking: don’t screw this up.

We start talking. He’s cool. Welcoming.

Then he hits me with a question:

“How do you help your clients deal with rising gas prices?”

I paused.

Gave the “smart” answer…

Investments. Dividend stocks. Strategies.

All the things I thought I was supposed to say.

He just looked at me…

Shook his head.

Smirked.

And said something that’s stuck with me ever since:

“You help them make so much money… they don’t care about the price of gas.”

—

That moment flipped a switch for me.

Because most people are solving the wrong problem.

They’re asking:
“How do I save on gas?”
“How do I cut back?”
“How do I budget tighter?”

That’s not the game.

—

Now… to be clear.

There are strategies.

There are ways to position yourself when prices rise.

Years ago, I shared an idea with clients around building exposure to commodities.

Not as a reaction… but as a positioning move based on where things were heading.

And today?

That positioning has worked out really well.

(Not advice. Just context.)

—

But here’s the key:

That wasn’t about predicting gas prices.

That was about thinking differently.

—

Because here’s the truth most people don’t want to hear:

If gas prices are stressing you out…

It’s not a gas problem.

It’s a cash flow problem.

—

Fast forward to today…

It costs me about $150 to fill up my Range Rover.

Do I love it? No.

Do I think about it? Also no.

Because I’m not focused on shrinking expenses…

I’m focused on building cash flow systems that make expenses irrelevant.

—

Same thing I tell people when they ask:

“How’s the gas on a Range Rover?”

Simple.

If you have to ask… you’re asking the wrong question.

If you’re about to spend $100K on a vehicle,
gas shouldn’t be the thing that breaks the deal.

And if it is…

You don’t need a different car.

You need a different money system.

—

This is the belief shift:

Old belief:
“I need to control my expenses to feel secure.”

New belief:
“I need to build cash flow so I don’t have to think about expenses.”

—

Because high income alone won’t fix this.

There are people making $300K+ a year…

Still stressed. Still tight. Still guessing.

Why?

Because nobody taught them how money actually works.

Income is earned. Wealth is engineered.

—

The people who win long-term?

They don’t rely on willpower.

They rely on:

• Systems
• Structure
• Cash flow
• Control

(Exactly how banks operate)

—

When your cash flow is dialed in:

You stop reacting.

You stop stressing over every price increase.

You stop living in “what if.”

And you start operating from:

Clarity → Control → Confidence

—

So next time prices go up…

Don’t ask:

“How do I save money?”

Ask:

“How do I become the person this doesn’t affect?”

—

If this hit, comment “CASHFLOW” and I’ll show you how we help people shift from high income → real wealth.

04/30/2026

🚨 DEBT: The Ultimate Vehicle for creating cash flow

DAY 3 CHANGED EVERYTHING.

If you weren’t in the Think Like the Bank Challenge…

You didn’t just miss information.

You missed a complete shift in how money actually works. 🔓

⸻

Most people have been taught one thing about debt:

“Debt is bad.”
“Be debt free.”
“If you have a mortgage, student loans, or credit cards… you’re drowning.”

And that word… drowning… is intentional.

⸻

Let me take you back for a second.

I used to be a lifeguard.

I watched someone swim out into the deep end…

They were fine at first.

Then they got overwhelmed.
They started panicking.
And then they started drowning.

Here’s what most people don’t realize…

They didn’t need saving.

All they had to do was do the exact same thing in reverse to get back to safety.

But panic took over.

⸻

💡 That’s what most people are doing with “debt.”

They’re not drowning…

They’re panicking.

⸻

And last night, we broke that.

⸻

🔑 Then I gave them the cheat code:

If you want to become financially independent…

You must master one skill:

📊 Reading and understanding your balance sheet

⸻

Because everything changed when they saw this:

I have a $640,000 mortgage

Most people hear that and think:

“That’s stressful.”
“That’s too much debt.”

⸻

Here’s the truth:

That $640,000 liability
created a $1,000,000 asset

📈 That’s roughly $360,000 in net worth

⸻

And it goes deeper…

That same asset is structured to:

Support my business
Create value
Provide tax advantages

⸻

🏦 So I’m not stressed about that liability…

I’m thankful for it.

⸻

💡 And that’s when the room shifted.

Because they realized:

Not all liabilities are bad.

⸻

There are two types:

📊 Performing Liabilities
→ Create or support an asset
→ Increase net worth
→ Can produce or lead to cash flow

⸻

📉 Non-Performing Liabilities
→ No asset on the other side
→ Don’t produce income
→ Drain cash flow

(Example: using credit cards to buy things that don’t create value)

⸻

🔓 That’s the real problem.

It’s not that people have liabilities…

It’s that they’ve never been taught how to use them correctly.

⸻

🏦 Because this is how banks play the game:

Every dollar you deposit…

Is a liability to them

But they don’t rush to eliminate it.

They use it.

⸻

📈 The strategy is ARBITRAGE:

They pay you 1%
Then lend it out at 6%, 8%, even 20%

🚀 The spread = cash flow

⸻

🔓 Here’s the shift that set people free:

Financial freedom is NOT being debt free.

⸻

Financial freedom is:

📈 Passive income > monthly expenses

⸻

Which means…

You can have liabilities
and still be financially free.

⸻

🔑 New language. New results.

Stop saying:
“I’m in debt.”

Start saying:
“I have liabilities.”

Then ask better questions:

Is this liability creating an asset?
Is it increasing my net worth?
Is it producing or leading to cash flow?

⸻

Because wealthy people don’t avoid debt…

🏦 They structure it
🏦 They leverage it
🏦 They make it pay them

⸻

🚨 If you missed Day 3…

You missed the moment where people stopped feeling stuck and started seeing a real path to becoming work optional.

⸻

Once you understand this…

You can’t unsee it. 🔓

⸻

If you want in on the next challenge…

Comment BANK or send me a message.

Because what we’re teaching?

🏦 This is how the game actually works.

04/14/2026

What’s the point of the grind…

If you can’t enjoy it with the ones you love?

Time. Freedom. Options.

This is work optional.

Most people think wealthy people spend money on dumb stuff.They don’t.They spend money strategically… and it looks confu...
04/08/2026

Most people think wealthy people spend money on dumb stuff.

They don’t.

They spend money strategically… and it looks confusing if you don’t understand the rules.

Yesterday I broke this down, and it really hit me how backwards most people have it.

Here’s what I mean…

I’ll eat tuna out of a can.

Leftovers? I’m eating them most of the week.

I’ve been cutting my own hair for months.

Most days I’m in sweatsuits and jogging pants.

But…

I’ll buy a $250 tomahawk steak without blinking.

I won’t get on a plane unless it’s first class.

I’ve got Gucci, Versace, and Louis Vuitton shoes.

And I’ve got a housekeeper who comes twice a week to clean.

Now if you look at that on the surface, it makes no sense.

Cheap here. Expensive there.

Frugal in one area. Extravagant in another.

That’s exactly the point.

⸻

Old belief:
“Wealthy people just spend more money.”

That belief will keep you stuck.

Because you’ll either…

💸 Overspend trying to look rich
😬 Or underspend and restrict yourself into frustration

And both paths lead to the same place… no real wealth.

⸻

Here’s the truth:

Wealthy people are not reckless.

They are selective.

They are intentional.

👉 Prudently frugal. Selectively extravagant.

⸻

They cut hard on things that don’t matter.

And they spend hard on things that do.

Things that…

⏳ Buy back their time
🧠 Protect their energy
🔥 Elevate their experience

⸻

I don’t care about a $1,000 meal versus a $10 meal.

That’s not where decisions get made.

But I DO care about:

⏱️ My time
⚡ My energy
🧩 My lifestyle

That’s why I’ll pay for things like:

✈️ First class flights so I show up sharp, not drained
🧹 A housekeeper so I don’t trade time for chores
👟 Certain luxury items because I enjoy what I choose to enjoy

⸻

Most people do the opposite.

They’ll…

🚗 Finance things to look successful
📉 But hesitate to invest in things that actually create freedom

They’ll…

🛒 Spend emotionally all week
🤔 But overthink decisions that actually matter

That’s not a money problem.

That’s a thinking problem.

⸻

Here’s the shift:

👉 It’s not about how much you spend.
It’s about how you decide what’s worth spending on.

⸻

If you don’t control your money with intention…

Your money will control you with emotion.

That’s why people making great money still feel stuck.

⸻

New belief:

Wealth isn’t about spending more or less.

It’s about spending on purpose.

⸻

When you get this…

You stop chasing “looking rich”

And you start building a life that actually feels rich.

⸻

I broke this down deeper in the training yesterday—how to actually think like this and apply it.

Link to video in the comments.

04/07/2026

Working out on a beach vs. sitting in a cubicle.

This isn’t retirement.
This is work optional.

You choose when you work.
Not the other way around.

That’s real freedom. # #

DM me the word OPTIONAL and I will send you my playbook.

04/04/2026

If you feel broke, you haven’t learned these 5 skills yet.

Most people only develop one financial skill: making money.

The wealthy build all five.

And here’s the part nobody says out loud:

Building wealth is a learned skill.

You’re not born knowing this.
You weren’t taught this.

Which is exactly why the fastest path is simple:

Get around people who already know how money actually works.
Find a mentor. Hire a coach.

Because guessing with money is expensive.

⸻

Everyone’s chasing more income…

But almost nobody is asking:
“Do I know how to keep it, grow it, and protect it once it shows up?”

That’s why high income doesn’t equal wealth.

⸻

And here’s the deeper truth:

We were trained to depend on a system we don’t control.

💼 Jobs
💵 Paychecks
📊 Retirement accounts
📉 The market

But wealth isn’t built on dependency.

Wealth is built by controlling the controllables.

⸻

It’s not real estate.
It’s not stocks.
It’s not business.

Those are just tools.

Wealth comes from mastering five skills.

⸻

Skill #1 – Stop being addicted to a paycheck and learn how to solve a problem

You were trained to trade time for money.

That’s the trap.

The people who make real money aren’t clocking more hours…
They’re solving bigger problems.

If your income is tied to your time, it will always be capped.

⸻

Skill #2 – Stop focusing on what you make and start focusing on what you keep

Most people brag about income…

But have nothing to show for it.

Money isn’t built by earning—it’s built by keeping, structuring, and controlling it.

If your money isn’t protected, it’s already gone.

⸻

Skill #3 – Stop avoiding your money and start telling it where to go

Most people don’t have a money plan.

They just react.

A “budget” isn’t restriction—it’s control.

Every dollar should have a job:

Either it gets spent 💸 or it gets multiplied 📈

⸻

Skill #4 – Stop fearing leverage and learn how to use it properly

You were taught debt is bad.

That’s only half the truth.

Used wrong, it will bury you.
Used right, it will build you.

Leverage is how you do more… without doing more.

⸻

Skill #5 – Stop thinking school taught you about money

It didn’t.

School taught you how to earn… not how to build wealth.

Financial intelligence is learned:

🔄 Understanding how money flows
🔢 Knowing your numbers
🧠 Learning from people who already have what you want

If you’re not actively learning this, you’re falling behind.

⸻

Now here’s the question you should be asking:

What do you notice about these five skills?

They’re not taught in school.
They’re not taught in traditional personal finance.

But there is a group that has mastered all of them…

Banks.

They:

⏳ Don’t trade time
🎯 Prioritize control
⚖️ Use leverage
📊 Track everything
🔁 Continuously optimize

They don’t hope.
They design.

⸻

And that’s the shift:

Stop thinking like an employee.
Start thinking like the bank.

⸻

You don’t need all five perfected.

You just need to start.

Because every financial ceiling you’ve hit…
comes back to a gap in one of these.

⸻

If you’re ready to stop guessing and start building this the right way…

Next steps?

Get smarter.

See link in comments to my next skill building session. 👇🏽

Address

4200 Regent Street Suite 200
Columbus, OH
43219

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