Grasp

06/09/2015

From the Archives.

http://www.graspyourbrand.com/blog/2015/5/7/understanding-isnt-inherent

Over and over I have the same conversations with people. They have this idea that their team all have the same understanding of where their brand is going. They've never defined what their brand is. They don't know their values, nor does anyone else on the team. They go day-to-day hoping everything…

06/08/2015

Something magical happens when people associate you NOT by what you sell or do– but how and why you do it. ...

05/19/2015

How much time do you focus on selling who you are, instead of just your products or services? I believe that brands are built through non-sales selling. When your potential clients spend more time with you, it allows you more opportunities to build trust, establish your values, and instill who you a…

05/18/2015

I've found myself writing more lately and if I'm honest I kind of like it. Whether I'm writing about branding, photography or business the topic doesn't matter as much as long as I'm sharing ideas. But it hasn't always been this way— in fact, I use to avoid it like the plague. Growing up I was neve…

05/12/2015

“If you look at examples of people who have been successful– not monetarily successful, but wholly successful in their lives, they are generally distinctive individuals. And it can be a farmer in the boonies of Vermont or Montana, or it can be the most progressive artist in New York City. They will…

05/06/2015

If you're looking for one area that'll have the largest impact on your brand look no further than leadership.

If you're looking for one area that'll have the largest impact on your brand look no further than leadership. When your leadership team has a clear focus on what kind of culture the company wants to build–and when it aligns well with the teams personal values and purpose– great things will happen. .…

05/05/2015

What do you think when someone says their "rebranding."

I've heard the term "rebrand" used often. I'm sure you've heard someone say, "We're in the middle of a big rebrand." What does that mean to you? When I hear this it almost always means this person/company is updating their identity: Logo, colors, website, signage, and so on. This will definitely af…

05/04/2015

You can get the projects you want. But you have to do this one thing right.

Are you stuck in a rut where all the projects you're landing aren't the projects you want? The scope of work is not as in-depth as you'd like. Or you're doing work that's not best suited for your skill set, but people keep asking for "those things." How do you break out of this? Can you turn it arou…

05/01/2015

This post may not be for everyone. That's OK.

This post may not be for everyone. That's OK. There is a debate going on that says you should or should not have Christian Values in a business. Or that there should be a separation of business and church. I have strong beliefs about this matter.I feel strongly that your Christian Values should be s…

04/29/2015

Success is one of those areas in life most perceive as a universal idea. It's something that is set-in-stone already and doesn't need any thought given to the idea of what it is. But this is a closed minded idea. Success has many different definitions and should be explored personally. Have you def…

04/28/2015

When you've lost your passion, your drive dwindles, your work suffers and you feel a total lack of fulfillment in what you're doing. It's only when you are able to rediscover this passion that you'll rediscover that fulfillment. You have that drive again that gets you out of bed in the morning ready…