PDR Strategies

PDR Strategies Public information. Crisis comms. Clarity when it counts. Trusted by leaders in corrections, safety & government.

📘 There Are Some Really Good PIOs Out ThereFour classes. Two conferences. Public information professionals from across t...
08/26/2026

📘 There Are Some Really Good PIOs Out There

Four classes. Two conferences. Public information professionals from across the country.

After several weeks of teaching, presenting, learning and connecting with PIOs, Paul D. Raymond, Jr. came home tired but encouraged.

The latest article from The Briefing Room reflects on the commitment PIOs bring to professional development, the value of learning from peers and why instructors should leave room for the people in the classroom to teach them, too.

It also includes a lesson about “island time,” where a 60-minute lunch can stretch to 75 minutes and a 9 a.m. start can occasionally drift toward 9:20. 🌴

There are talented, thoughtful and dedicated PIOs serving communities across the country. They have a great deal to teach one another.

Read the article and listen to the podcast episode: https://pdrstrategies.com/%f0%9f%93%98-there-are-some-really-good-pios-out-there/

Congratulations to the public information professionals and emergency management partners who completed the FEMA L0105 P...
08/21/2026

Congratulations to the public information professionals and emergency management partners who completed the FEMA L0105 Public Information Basics course in Monroe County, Florida!

PDR Strategies was proud to facilitate three days of discussion, collaboration, and practical exercises focused on helping public information professionals communicate clearly, accurately, and effectively—especially when it matters most.

Thank you to Monroe County for the opportunity and to every participant for bringing such valuable experience and energy to the classroom.

08/16/2026

We’re proud that we could help our friends at Big Jim's Home Center get their website back online and running smoothly.

Technology can certainly be a pain sometimes, but having someone you trust to call can make all the difference. Thank you, Big Jim’s, for the kind words and for trusting PDR Strategies to help!

Check out their new website: https://bigjimsnh.com/

Yesterday, PDR Strategies had the privilege of presenting on high-consequence communication at the 3CMA - City-County Co...
07/18/2026

Yesterday, PDR Strategies had the privilege of presenting on high-consequence communication at the 3CMA - City-County Communications & Marketing Association & National Association of County Information Officers Jefferson Parish Regional Conference in Louisiana.

There's something energizing about being in a room full of communicators who are committed to learning, sharing ideas, and strengthening the way we serve our communities.

Thank you to everyone who attended the session, asked thoughtful questions, and shared your own experiences. Conversations like these are what make professional development so valuable.

We appreciate every opportunity to work with organizations that recognize the importance of strategic communication before, during, and after high-consequence events.

Thank you for a great day!

Let’s talk about the strangely perfect elephant in the room.It has flawless lighting, six fingers, an inspirational slog...
07/13/2026

Let’s talk about the strangely perfect elephant in the room.

It has flawless lighting, six fingers, an inspirational slogan and a remarkably diverse group of professionals staring enthusiastically at a holographic dashboard.

Yes, it is an AI-generated graphic.

And yes, we can tell.

AI can be incredibly helpful for communicators, especially those working with limited time, limited budgets and limited design support.

But when every post uses AI-generated visuals, the content can begin to feel less authentic and less connected to the organization it is supposed to represent.

The issue is not whether communicators should use AI.

The issue is whether they are using it strategically.

Our latest PDR Strategies article explores why authentic visuals still matter, what communicators should ask before publishing AI-generated content and why the final responsibility belongs to the communicator not the tool.

And before anyone points it out: The graphic was made by AI on purpose. We’re making a point.

Read the article: https://pdrstrategies.com/we-can-tell-its-ai/

When the public sees nurses trying to return to work and being turned away, the story becomes bigger than a labor disput...
07/09/2026

When the public sees nurses trying to return to work and being turned away, the story becomes bigger than a labor dispute.

It becomes a communication lesson.

Operational decisions, legal strategies, staffing plans, and labor decisions all have communication consequences.

In this new PDR Strategies article, I examine the Brigham and Women's Hospital nurses' strike and what it reveals about optics, public trust, leadership, and the value of strategic communication.

Read more: https://pdrstrategies.com/when-the-optics-become-the-story/

This week’s Message Minute: “Decisions create direction.”Leadership is not about always having the perfect answer. It is...
07/08/2026

This week’s Message Minute: “Decisions create direction.”

Leadership is not about always having the perfect answer. It is about helping people understand the path forward.

Clear decisions reduce uncertainty and create momentum.

Follow along here: https://pdrstrategies.com/the-message-minute/

Happy Fourth of July from PDR Strategies and Corrections Communicated.Today, we celebrate the freedoms we enjoy and reco...
07/04/2026

Happy Fourth of July from PDR Strategies and Corrections Communicated.

Today, we celebrate the freedoms we enjoy and recognize the people working quietly behind the scenes this holiday weekend.

Thank you to the public safety, corrections, emergency management, communications, healthcare, public works, military, and local government professionals helping keep our communities safe.

Wishing you and your family a safe and meaningful Independence Day.

This week’s Message Minute: “Adaptability turns change into progress.”Change is inevitable. Progress requires leadership...
07/01/2026

This week’s Message Minute: “Adaptability turns change into progress.”

Change is inevitable. Progress requires leadership.

The strongest leaders stay focused on the mission while remaining flexible enough to adjust when circumstances change.

Follow along here: https://pdrstrategies.com/the-message-minute/

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