09/01/2026
If you're importing inventory as a DTC brand, your landed cost probably isn't what you think it is.
De minimis is gone as of this June, and a lot of brands are still pricing off the supplier invoice alone, not the real cost of freight, duties, brokerage, insurance, drayage, and receiving on top of it. In a lot of cases that's the difference between a $4.00 unit and a $6.40 unit once it's actually on the shelf.
We put together a breakdown of how to calculate your true landed cost in 2026 and why it's worth checking every quarter: https://hubs.ly/Q04w5JMz0