AHA Hotel Consulting

07/21/2026

AI is changing how travelers research and choose hotels, and it's changing how hotel owners should think about their online presence.

Our latest insight explores what this shift means and how hotels can better position themselves for the future.

We'd love to hear your thoughts.

Here's What Every Hotel Owner Should Know. By Tom Baker, AHA Hotel Consulting During my thirty years in the hotel industry, I've watched travelers move from travel agents to online travel agencies, hotel websites, mobile booking, and eventually Google's dominance in search. Each shift changed how ho...

06/30/2026

https://ahahotelconsulting.com/when-a-hotel-renovation-wont-solve-the-real-problem/

It's important to fully understand the problem before committing significant capital By Tom Baker, AHA Hotel Consulting Over the years, I've found that one of the most common assumptions hotel owners make is that declining performance automatically means the hotel needs a renovation. In some cases t...

06/04/2026

https://ahahotelconsulting.com/how-do-i-know-if-my-hotel-is-underperforming/

How Do I Know If My Hotel Is Underperforming? By Tom Baker, AHA Hotel Consulting One of the most common conversations I have with hotel owners starts something like this: 'Tom, occupancy is decent, guest reviews are okay, and we're making money. But it feels like we should be doing better.' More oft...

03/05/2026

AI is an extraordinary tool, but it should never replace thinking.

One of the biggest mistakes I see right now is people accepting AI output as fact without challenging it. AI can accelerate research, ideas, and analysis — but it still requires judgment, context, and real-world experience to interpret correctly.

Just like any powerful tool, AI needs guardrails.

Another thing becoming obvious across social media is how easy it is to spot content that is purely AI generated. It often reads cold and impersonal — technically correct, but missing the nuance and perspective that comes from real-world experience.

Social media was built around human perspective and personal experience. When posts lack that voice, it becomes obvious very quickly.

Ask better questions. Challenge the answers. Cross-check the logic. Apply your own expertise before acting on the output.

The people who will get the most value from AI won’t be the ones who blindly trust it — they’ll be the ones who know how to pressure-test it.

AI should enhance human judgment, not replace it.

04/17/2024

At AHA Hotel Consulting, client satisfaction is a critical component to our success. Building strong relationships and producing positive results are core principles for our business. The owners of the Modernist Hotel recently shared a positive review on the AHA online business listing that reflects the importance of building these core principles.

Let’s talk about your vision!

– Tom Baker, Managing Principal

https://ahahotelconsulting.com/aha-client-satisfaction/

04/08/2024

A hotel proforma is a critical financial document that outlines a hotel's projected revenues, expenses, and profitability. It serves as the financial backbone for both new ventures and existing operations in the hospitality industry. It is indispensable for investors, developers, and operators alike. To learn more, read our latest blog and contact AHA Hotel Consulting to learn how we can help achieve your goals!

https://ahahotelconsulting.com/creating-a-hotel-investment-proforma/

03/26/2024

As the hospitality industry continues to get more competitive, the need for a hotel consultant becomes more apparent. Check out our blog post on how to unlock success for your business through hiring an effective hotel consultant:

https://ahahotelconsulting.com/unlocking-success-5-essential-tips-for-hiring-the-perfect-hotel-consultant/

11/07/2023

Artificial intelligence is revolutionizing every industry and the hotel industry is no exception with check-in kiosks at the lobby and integrated cost saving HVAC systems to new revenue management platforms.💲💵 A recent survey showed that over 80% of real estate investors and developers will expand their technology budget in the coming years to keep up with the future of the hotel industry.

Read more about how AI is transforming the guest experience at https://www.hospitalitynet.org/news/4119013.html.

Learn more about how we can transform your hotel and keep updated with the changes in the industry: https://ahahotelconsulting.com.

09/09/2022

Travelers are calling for change as tourism recovers from the pandemic a new survey shows. The Future of Tourism Survey explored attitudes to travel and the expectations of consumers in 11 countries around the world. Discover the findings here: hospitalitynet.org/news/4110829.html. Let's talk! ahahotelconsulting.com.

09/07/2022

Important info for hotel owners: Booking.com's steady and growing trend shows its determination to migrate from its original “agency” model to the classical “merchant” model used by many OTAs and bedbanks. What is the rationale behind this shift to the merchant model and should it worry hoteliers? Read more at hospitalitynet.org/opinion/4110788.html.
Let's talk! ahahotelconsulting.com.