02/02/2026
CRMs are effective systems of record, but they don’t capture the full context of customer conversations. More enterprises are testing conversational AI to surface insights that never make it into a CRM. This Forbes article, featuring RingCentral’s upcoming Agentic AI Trends report, explains why the shift is happening and how teams are using AI to better understand their deals and the “why” behind the data.
Conversational AI is gaining attention as enterprises look beyond CRMs to spot hesitation risk and momentum before forecasts break.