02/07/2020
How I went from writing The Poverty Diaries in 2014 to Turning Problems Into Profits in 2019...without a degree, without certifications or fancy titles, on a $0 marketing budget and with no previous business successes to my name
..all with just ONE solution to a common problem 80-90% of Americans share...
I was the least likely person to claim a business success you can imagine. I grew up in poverty. We were often so poor my mother couldn't afford to get me a haircut, so kids would make fun of the way my hair always hung in my face.
As an adult, I wondered if I would ever escape poverty. Every business I tried to start failed. At work, I was never selected for positions in management. I'd never held a role more important than assistant at any of the jobs where I'd worked.
But over the course of 15 years, I figured out how to write a book. In fact, I'd gotten so good at writing books that I took some advice I got from a mentor and wrote a book called How To Write an eBook in 40 Days (or less!). That book got published on Amazon in 2013.
Once I published it, I started a group for writers and I started becoming known in the writing community. However, I wasn't making any money. I wasn't even selling many copies of my books. I was frustrated and felt like a failure.
The book I published got good reviews for the first few months, but then came that 1-star reviewer who tore my work to pieces. I was crushed. She didn't know it, but that review would set me on the path that would eventually lead me to writing the life of my dreams.
I did not, at the time, realize just how many people wanted to write a book but didn't know how to get started. They were letting their fears hold them back. Fear that they didn't have anything worth saying in them. Fear that nobody would listen to what they had to say. Fear that they had to be somebody important before they could write a book.
The truth is 80-90% of Americans believe they have a book in them but fewer than 3% of them will ever sit down to write it. They let fear steal their dreams. Like Prince, they die with their book unwritten, their voice forever silenced, the wisdom that they might have shared with the world buried in the same grave they now fill.
But because of that 1-star reviewer, I went on to develop a universal writing system that would work for any kind of writer, no matter what kind of book they were trying to write or how little experience writing they might have.
That system is what launched my business. It is what got me invited to put on retreats and to speak on stages in Las Vegas, London, and Dallas. It is what got me invited to be an editor of several different magazines and allowed me to meet people from all walks of life.
It is that experience, too, that taught me I wasn't the only one with something of value to offer people. Everyone I've ever met has some life experience and wisdom to offer others. They have problems they've solved that they could be turning into profits...but they don't know how.
Just as I once solved the problem of writing books and used that to help others solve their problem, I set out to write a book that would show others how to turn any problem into a profitable business. I wanted them to be able to access the same strategies I'd learned that helped me
..find new clients and gain their trust and respect quickly
..walk into a room of people with more power, money, and fame than I had a virtual unknown and walk out with those same people wanting to know more
..expand my network and grow my tribe organically without spending a ton of money on Facebook ads
..leverage my relationships to gain opportunities I might never have been offered otherwise...
And more.
The information contained in that book is worth a fortune. I could easily justify charging thousands for the content it contains.
But I want to reach as many people as possible. I want to help at least 1 million people who are struggling financially with problems that feel overwhelming and impossible to solve get the tools they need to turn yesterday's problems into money making enterprises that will help them solve today's problems.
That's why I'm offering the ebook for just $7 and the print version for $21.
Why not free? I tried that. You know what happened?
I actually invested $60 of my own money advertising that free book and trying to get it into the hands of as many people as possible. I knew it could help them if they just read it.
People didn't download it and they didn't read it.
I learned a valuable lesson out of that: Nobody values what they can get too easily or too cheaply.
They believe the lie that you get what you pay for and so they assume that if it's free or if it's cheap, it's because it's not worth anything.
So, this time, I am going to charge for the content. I know what it's like to be in a position where $7 is a lot of money. That is why I am offering a $7 ebook.
I don't want to deny people the ability to get the help they need just because they may not have a lot of money to spend. But I figure if they had to scrape for the $7 to pay for it, maybe they'll invest the time to read it and actually benefit from it.
Now, if someone truly cannot afford it and they still want it, I'm going to share a secret that will allow them to get it: Ask your local library to order a copy.
The ebook ISBN (International Standard Book Number) is 978-1-948672-25-2
The paperback ISBN number is 978-1-948672-14-6
Write down those numbers and the title, then take them to the circulation desk and request that they order a copy of whichever version they prefer.
Most libraries will be happy to order it.
This will allow them to get a copy of the content without paying for it and it will benefit everyone in the community at the same time.
(Note: This doesn't just work for my book. It works for any book ;) )
If the library won't order it, copies of the book can be ordered from Amazon or Barnes and Noble, or directly from my website at:
https://theopportunityprospector.com/turning-problems-into-profits