Ionex Consulțing

10/07/2021

Thankful Thursday

Gratitude is such an important part of our daily routine when it comes to our day-to-day task of running a business and parenting our littles.

Today, I’m thankful for the cooler weather we’ve had the last couple of weeks here in Dallas which means no heat rashes to worry about or if I’ve had enough water in the day. Summer was great for us but the struggle was SO real.

Let us know what you’re thankful for today? 🤗

08/19/2021

Busy week? Don't forget to stop and enjoy the little things! ☕️☕️

08/16/2021

Here's a disheartening tale...people often hop on a call with our team after they've spent ten of thousands of dollars on coaches, training, and marketing programs.

What most of these "programs" lack is the personal touch - the customized advice OR they are coaching businesses being run by coaches who haven't yet achieved success (so they are just feeding you theories really!).
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And most of these programs or coaches will get you to waste far too much time on things like website, logos, printing business cards, writing personal letters from the perspective of your ideal customer avatar, etc, and spend far too little time on the income-generating tasks of your business (AKA just put yourself out there.)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We hear it over and over again: If ONLY I had spent some advertising at the beginning. Advertising (even a little a day!) is a great way to find out:

👉 Who likes what you're speaking about
👉 What kind of offerings might they like⠀⠀⠀⠀⠀⠀⠀
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So here's the truth: start advertising way before launching your biz. Start recording FB lives on various topics, build out your social media strategies days, weeks, or months in advance, and promote OFTEN.
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All those courses and programs that you think will be the ticket to your success are sadly not; they are my friend, just another fancy distraction from just putting yourself out there.

08/07/2021

A friendly reminder to all on our journey to success 🙌

08/06/2021

Thinking to launch a campaign for the first time?

Here's what you need to know when it comes to the expectations of running ads.

Running FB/IG ads for the first time often takes time to gather all the data we need to decide if we have a winning formula. That means our offer and messaging have to be on point with the right audience.

Having enough data will tell us exactly what needs to be optimized. Whether it's tweaking our messaging or validating an offer - we rely on data to determine the best outcome for any business.

To learn more on how you can get started in running your first campaign, book a call with our team. We have limited spots available to ensure we provide a high-touch experience for all our clients.

https://www.leighhadrian.com/bookacall

07/31/2021

The key to a good ad is to make your ad not feel like an ad.
An ad that mimics an organic post will get more people to stop and look.

To learn more on how you can optimize your FB Ad creative, be sure to check out this article before launching your next campaign.

Find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative.

07/23/2021

Hey Friday! 🎉⛱

We couldn’t ask for a better weather week here in north Dallas…..scatter breeze and tolerable warm weather - we’ll cheer to that! 🍦🍦

07/13/2021

07/12/2021

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 #𝟭 𝗿𝗼𝗮𝗱𝗯𝗹𝗼𝗰𝗸 𝟵𝟮% 𝗼𝗳 𝗮𝗹𝗹 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? 🐑🐑🐑

❓ 𝗻𝗼𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝘀𝗼𝗹𝗶𝗱 𝗼𝗳𝗳𝗲𝗿? Nope.
❓ 𝗻𝗼𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝘂𝗻𝗻𝗲𝗹? Not quite.
❓ 𝗮𝗱𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴? Not even that.

It’s the messaging or the inconsistency and deficiency in connection.

Most biz owners tend to think they nailed their ideal audience and have the winning copy. When it comes to connecting the two, they have no idea why results aren’t coming in.

It’s because they haven’t gone through the deep end of understanding their ideal audience. Every bit of our marketing effort should be on point when it comes to connecting with our audience.

That means every webinar and emails titles, social media post, paid ad should speak to our audience.

When we don’t make sure all our messaging is on point with our ideal audience, it becomes mediocre.

It's difficult to gain any traction in our business with mediocre marketing.