08/17/2021
If your objective is to generate leads/sales, then listen up!
1. Mobile-Friendly is very important - With over half of the web browsing taking place on people's cell phones, you'll want to ensure your web page is neat, centered, and functional for mobile use.
2. Call to Action - What is your objective? To get people to request a quote? To book a spot in your calendar? To submit to get 20% off? You should have some type of incentive for your audience and make it apparent.
3. Tracking Code - Thanks to tracking codes supplied by companies like Google and Facebook, you have the luxury plugging them into your landing pages and website, yet so few businesses are aware! Use these tracking codes to walk your customers through the buyer's journey!
4. Form Submission - If all your landing page has is a number or business email, your missing out on a large portion of leads! Allow your audience a scheduling or pop-up form to quickly capture valuable information, such as name, email, phone number, inquiry etc.
